Digital Marketing Course Syllabus
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Digital marketing helps businesses grow online by reaching the right audience and increasing engagement. Our Digital Marketing Course Syllabus covers key topics like SEO, social media marketing, content marketing, email marketing, PPC, and analytics. With hands-on training, you’ll learn practical skills to create effective digital strategies.
Course Syllabus
Download SyllabusModule 1: Introduction to Digital Marketing
- Understanding Digital Marketing and Its Importance
- Traditional vs. Digital Marketing
- Latest Trends in Digital Marketing
- Career Opportunities in Digital Marketing
Module 2: Website Planning and Development
- Basics of Website Development
- Domain, Hosting, and CMS (WordPress)
- Website Structure and Optimization
- User Experience (UX) and Mobile Responsiveness
Module 3: Search Engine Optimization (SEO)
- Introduction to SEO and Search Engine Algorithms
- On-Page SEO (Meta Tags, URL Structure, Keyword Optimization)
- Off-Page SEO (Backlinks, Guest Blogging, Social Bookmarking)
- Technical SEO (Website Speed, Schema Markup, XML Sitemaps)
- SEO Tools: Google Search Console, SEMrush, Ahrefs
Module 4: Content Marketing
- Role of Content in Digital Marketing
- Content Creation Strategies (Blogging, Articles, Infographics)
- Video and Visual Content Marketing
- Content Distribution and Promotion
- Content Calendar Planning
Module 5: Social Media Marketing (SMM)
- Introduction to Social Media Platforms
- Facebook, Instagram, LinkedIn, Twitter, and YouTube Marketing
- Social Media Advertising (Paid Ads and Campaigns)
- Social Media Analytics and Performance Tracking
- Influencer and Affiliate Marketing
Module 6: Pay-Per-Click (PPC) and Google Ads
- Introduction to Paid Advertising
- Google Ads Campaign Setup and Management
- Keyword Research and Bidding Strategies
- Display Ads, Search Ads, Video Ads, and Shopping Ads
- A/B Testing and Performance Analysis
Module 7: Email Marketing and Automation
- Email Marketing Fundamentals
- Creating Engaging Email Campaigns
- Email Segmentation and Personalization
- Email Automation and Drip Campaigns
- Email Marketing Tools (Mailchimp, HubSpot)
Module 8: Affiliate Marketing & Influencer Marketing
- Basics of Affiliate Marketing
- Choosing the Right Affiliate Programs
- Working with Influencers for Brand Growth
- Monetizing Blogs and Websites
Module 9: Web Analytics & Conversion Rate Optimization (CRO)
- Introduction to Google Analytics
- Website Traffic Analysis and User Behavior
- Conversion Rate Optimization Techniques
- Tracking Marketing Campaigns (UTM Parameters)
- Reporting and Data Interpretation
Module 10: Online Reputation Management (ORM)
- Importance of ORM in Digital Marketing
- Managing Customer Reviews and Feedback
- Brand Monitoring and Crisis Management
Module 11: E-commerce Marketing
- Digital Marketing for E-commerce Websites
- Product Listing Ads and Marketplace Optimization
- Sales Funnels and Retargeting Strategies
Module 12: Mobile Marketing
- Mobile Advertising Strategies
- SMS and WhatsApp Marketing
- Mobile App Marketing and ASO (App Store Optimization)
Module 13: Growth Hacking & Digital Marketing Strategy
- Growth Hacking Techniques
- Building a Digital Marketing Strategy
- Case Studies and Real-World Applications
Check out our detailed syllabus for digital marketing courses and enroll in our best digital marketing training for a promising career.
