Technical Mastery
Industry-aligned curriculum, daily coding tasks, real-time projects.
AI-Integrated Digital Marketing Course
duration
3-4 Months
EMI
0% Interest
Mode
Online & Offline
Build in-demand Digital Marketing skills with SLA Institute through an AI-integrated curriculum, practical campaign training and real-world projects. Learn SEO, Google Ads, Meta Ads, Social Media Marketing and AI-powered marketing techniques to develop the skills needed for today’s digital marketing industry.
- AI-Integrated Digital Marketing Curriculum
- Hands-On Training & Live Campaign Projects
- SEO, Google Ads, Meta Ads & Analytics
- Interview Preparation & Lifelong Placement Assistance
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Why Choose SLA Institute for Digital Marketing Course?
AI-Integrated Digital Marketing Curriculum
Learn modern Digital Marketing with an AI-integrated curriculum covering SEO, Google Ads, Meta Ads, Social Media Marketing and AI-powered marketing techniques. Develop relevant skills to plan and optimize digital marketing activities.
Hands-On Training & Live Campaign Projects
Go beyond theoretical learning with practical training and campaign-based projects. Gain experience in SEO activities, advertising campaign setup, audience targeting, performance analysis and campaign optimization.
Lifelong Placement Assistance
Get continued placement assistance even after completing your course. Benefit from interview preparation, resume guidance, career support and relevant interview opportunities to help you pursue a career in Digital Marketing.
Industry-Recognized Certifications
Strengthen your professional profile with relevant technology and digital marketing certifications. Showcase your knowledge, validate your skills and add valuable credentials to your professional portfolio.
Digital Marketing Course Syllabus
Module 1: Digital Marketing Fundamentals & Keyword Research
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Introduction to Digital Marketing and Its Channels
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Traditional vs. Digital Marketing
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Website Fundamentals using WordPress and HTML
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Market Research and Competitor Analysis
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Keyword Research and Analysis
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Localized Keyword Research
Module 2: Search Engine Optimization (SEO) & On-Page Optimization
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SEO Fundamentals, Crawling, Indexing and SERPs
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On-Page SEO and Content Optimization
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Meta Tags, Heading Tags and URL Optimization
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Internal Linking and Image Optimization
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Technical SEO and Schema Markup
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Website Speed and Mobile Optimization
Module 3: Off-Page SEO, Local SEO & Webmaster Tools
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Link Building Strategies and Backlink Analysis
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Directory, Article and Social Bookmarking Submissions
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Local SEO and Google Business Profile Setup
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Business Listings and Google Reviews
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Sitemap, Robots.txt and Website Indexing
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Google Search Console and SEO Monitoring
Module 4: Google Analytics & Digital Marketing Tools
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Google Analytics and Website Performance Tracking
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Traffic Sources and Audience Analysis
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User Behaviour and Acquisition Reports
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Google Tag Manager Fundamentals
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SEO Tools: Ahrefs, SEMrush and Screaming Frog
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Keyword Planner and Page Speed Insights
Module 5: Search Engine Marketing (SEM) & Google Ads
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Google Ads Account Setup and Campaign Structure
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Keyword Research and Match Types
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Search Campaign Creation and Optimization
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Display, Video and Shopping Campaigns
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Performance Max and Remarketing Campaigns
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Conversion Tracking, A/B Testing and Campaign Analysis
Module 6: Social Media Optimization & Marketing (SMO/SMM)
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Social Media Profile and Business Page Optimization
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Social Media Content Strategy and Engagement
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Facebook and Instagram Marketing
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Meta Advertising and Campaign Creation
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LinkedIn and X (Twitter) Marketing
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YouTube Optimization and Pinterest Marketing
Module 7: Email Marketing & Affiliate Marketing
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Email Marketing Campaign Setup
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Email Templates, Content and CTA Optimization
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Email Campaign Design and Auditing
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Affiliate Marketing Fundamentals
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Affiliate Programs and Commission Models
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Conversion Rate Optimization and Performance Tracking
Module 8: AI Tools for Digital Marketing
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Introduction to AI in Digital Marketing
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AI Content Creation using ChatGPT and Copy.ai
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AI Writing Tools: Gemini, Copilot and GrammarlyGO
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AI Image Generation using DALL·E
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AI Video Creation using Fliki
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Marketing Automation and Chatbots using Manychat
Listen to Our Student's Video Testimonials
Upcoming Batches
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
November 2026
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
November 2026
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
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Students Placed in TOP MNCs in India
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The SLA Way to Get Placed
Seven connected stages, one continuous path from enrollment to your career launch — here is exactly how it works, step by step.
Career Readiness
Aptitude, communication, ATS-friendly resume optimization.
Placement Prep
Aptitude, communication tuning and technical interview mastery.
Panel Mock Interviews
Real company-pattern mocks with expert panel feedback.
Interview Schedule
Multiple company drives with lifetime placement support.
Interview Feedback
Detailed performance analysis and one-on-one guidance.
Launch Your Career
Land your first job with lifetime alumni and career support.
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