SMO Course Syllabus
The SMO Course at SLA Institute is made to teach people how to use media platforms in a way that helps their business grow and get more attention. The course teaches you about things like making your profile look good, creating content that people like, talking to the people who follow you, managing a community, and looking at numbers to see how you are doing on media. The SMO Course is hands-on, which means the SMO Course helps students and people who already work learn skills that they can use right now to make their brand more visible, get more people to follow them, and get more people to visit their website. The SMO Course is perfect for anyone who wants to have a career in digital marketing and managing social media.
Course Syllabus
Download SyllabusSocial Media Optimizaion
- Introduction to Social Media and network Channels
- Facebook Account Setup
- Initial Setup Facebook Fan Page
- Increase Facebook Friends
- Create Facebook Photo Album
- Facebook Video Uploads
- Join Group and Interaction
- Increase Post Likes, Comment & Shares
- Design facebook Cover Page
- Weekly Status Updates
- Facebook Photo Album
- Facebook Video Uploads
- Facebook Campaign Creation & Management
- Third Party Tool Integration
- Twitter Account Setup
- Twitter Page Creation
- Twitter Regular Updates
- Design Twitter Background Image
- Twitter Account Creation
- Custom Twitter Background
- Linkedin Profile Creation
- Regular Updates
- Monthly Linkedin Profile Updates
- Join Group and Interaction
- Add Connections
- LinkedIn Personal Profile
- LinkedIn Company Page Creation
- LinkedIn premium account
Google+
- Google+ Account Set-Up
- Creation of Google+ Brand Page
- Google +1 Votes on Posts
- Google+ Followers
- Post Regular Updates
- Join Community and Interaction
- Design Google+ Cover Image
- Response Management
- Create brand page
- Pinterest Account Creation
- Create Board
- Uploading Pins on Boards
- Pinterest Followers
- Following Relevant Pinners
- Re-pinning of Relevant Content
- Sourcing of Pin Board Content
- Pinterest Profile Content Writing
- Pinboard Creation
Youtube
- Youtube Channel Creation
- Upload Videos with Keywords & Content
- Promote Videos and Increase Viewers?
- YouTube Channel Creation
- YouTube Channel Custom Background
- YouTube Channel Profile Content Writing
- Submission of Client Provided Videos
Stumbleupon
- Stumbleupon Profile Creation
- Increase Followers
- Bookmark Targeted Landing Pages
Social Media Marketing
- Overview of Social Media Marketing
- Benefits of Social Media Marketing
- Latest Stats and Trends about Social Media (Global & India)
- Orientation to Facebook Brand Pages
Implementing Facebook Marketing Strategy
- Facebook engagement Overview
- Facebook Applications for Fan Growth and Engagement
- Creating Brand Ambassadors on Facebook
- From Objectives to ROI
- Competitive Research
- Demographics Research
- Analysing Customer Interest
- Strategy Presentation by Participants
Facebook Advertising
- Types of Facebook Ads ( Objectives)
- Increasing CTR
- Significance of CTR (Click Through Rate)
- Optimizing Ad Copy & Targeting
- Budget and Bid Analysing
- Implementing Twitter Marketing Strategy
- Twitter in Plain English
- Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
- Leveraging Lists, Hashtags & Trends
- Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
- Twitter Strategy Framework: From Objectives to ROI
- Exercise: Creating Twitter Marketing Strategy
In conclusion, the SMO Course Syllabus at SLA Institute helps learners gain practical skills in social media optimization. They get hands-on practice in managing profiles, making content engaging with people, and using analytics. This course helps learners get digital marketing jobs by making their social media presence better, growing their brand, and getting more people involved. The SMO Training in Chennai at SLA Institute is great for building skills in social media optimization. It helps learners improve their visibility, brand growth, and audience engagement on media platforms. The training prepares them for careers in marketing.
