Digital Marketing Course Syllabus
Course Syllabus
Download SyllabusModule 1: Introduction to Digital Marketing
- Understanding Digital Marketing and Its Importance
- Traditional vs. Digital Marketing
- Latest Trends in Digital Marketing
- Career Opportunities in Digital Marketing
Module 2: Website Planning and Development
- Basics of Website Development
- Domain, Hosting, and CMS (WordPress)
- Website Structure and Optimization
- User Experience (UX) and Mobile Responsiveness
Module 3: Search Engine Optimization (SEO)
- Introduction to SEO and Search Engine Algorithms
- On-Page SEO (Meta Tags, URL Structure, Keyword Optimization)
- Off-Page SEO (Backlinks, Guest Blogging, Social Bookmarking)
- Technical SEO (Website Speed, Schema Markup, XML Sitemaps)
- SEO Tools: Google Search Console, SEMrush, Ahrefs
Module 4: Content Marketing
- Role of Content in Digital Marketing
- Content Creation Strategies (Blogging, Articles, Infographics)
- Video and Visual Content Marketing
- Content Distribution and Promotion
- Content Calendar Planning
Module 5: Social Media Marketing (SMM)
- Introduction to Social Media Platforms
- Facebook, Instagram, LinkedIn, Twitter, and YouTube Marketing
- Social Media Advertising (Paid Ads and Campaigns)
- Social Media Analytics and Performance Tracking
- Influencer and Affiliate Marketing
Module 6: Pay-Per-Click (PPC) and Google Ads
- Introduction to Paid Advertising
- Google Ads Campaign Setup and Management
- Keyword Research and Bidding Strategies
- Display Ads, Search Ads, Video Ads, and Shopping Ads
- A/B Testing and Performance Analysis
Module 7: Email Marketing and Automation
- Email Marketing Fundamentals
- Creating Engaging Email Campaigns
- Email Segmentation and Personalization
- Email Automation and Drip Campaigns
- Email Marketing Tools (Mailchimp, HubSpot)
Module 8: Affiliate Marketing & Influencer Marketing
- Basics of Affiliate Marketing
- Choosing the Right Affiliate Programs
- Working with Influencers for Brand Growth
- Monetizing Blogs and Websites
Module 9: Web Analytics & Conversion Rate Optimization (CRO)
- Introduction to Google Analytics
- Website Traffic Analysis and User Behavior
- Conversion Rate Optimization Techniques
- Tracking Marketing Campaigns (UTM Parameters)
- Reporting and Data Interpretation
Module 10: Online Reputation Management (ORM)
- Importance of ORM in Digital Marketing
- Managing Customer Reviews and Feedback
- Brand Monitoring and Crisis Management
Module 11: E-commerce Marketing
- Digital Marketing for E-commerce Websites
- Product Listing Ads and Marketplace Optimization
- Sales Funnels and Retargeting Strategies
Module 12: Mobile Marketing
- Mobile Advertising Strategies
- SMS and WhatsApp Marketing
- Mobile App Marketing and ASO (App Store Optimization)
Module 13: Growth Hacking & Digital Marketing Strategy
- Growth Hacking Techniques
- Building a Digital Marketing Strategy
- Case Studies and Real-World Applications
Check out our detailed syllabus for digital marketing courses and enroll in our best digital marketing training for a promising career.
