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    SMO Course Syllabus

    SMO Training Syllabus

    Our SMO Course Syllabus is structured as per the industry demands for performing various roles in digital marketing processes. We prepare our SMO Course Curriculum with social media optimization, twitter optimization, LinkedIn optimization, Google+ analytics, Pinterest, YouTube marketing, social media marketing, Facebook marketing strategy, Facebook advertising, and other marketing strategies.

    Social Media Optimizaion

    • Introduction to Social Media and network Channels
    • Facebook Account Setup
    • Initial Setup Facebook Fan Page
    • Increase Facebook Friends
    • Create Facebook Photo Album
    • Facebook Video Uploads
    • Join Group and Interaction
    • Increase Post Likes, Comment & Shares
    • Design facebook Cover Page
    • Weekly Status Updates
    • Facebook Photo Album
    • Facebook Video Uploads
    • Facebook Campaign Creation & Management
    • Third Party Tool Integration


    • Twitter Account Setup
    • Twitter Page Creation
    • Twitter Regular Updates
    • Design Twitter Background Image
    • Twitter Account Creation
    • Custom Twitter Background
    • Linkedin Profile Creation
    • Regular Updates
    • Monthly Linkedin Profile Updates
    • Join Group and Interaction
    • Add Connections
    • LinkedIn Personal Profile
    • LinkedIn Company Page Creation
    • LinkedIn premium account
    • Google+ Account Set-Up
    • Creation of Google+ Brand Page
    • Google +1 Votes on Posts
    • Google+ Followers
    • Post Regular Updates
    • Join Community and Interaction
    • Design Google+ Cover Image
    • Response Management
    • Create brand page
    • Pinterest Account Creation
    • Create Board
    • Uploading Pins on Boards
    • Pinterest Followers
    • Following Relevant Pinners
    • Re-pinning of Relevant Content
    • Sourcing of Pin Board Content
    • Pinterest Profile Content Writing
    • Pinboard Creation
    • Youtube Channel Creation
    • Upload Videos with Keywords & Content
    • Promote Videos and Increase Viewers?
    • YouTube Channel Creation
    • YouTube Channel Custom Background
    • YouTube Channel Profile Content Writing
    • Submission of Client Provided Videos
    • Stumbleupon Profile Creation
    • Increase Followers
    • Bookmark Targeted Landing Pages
    Social Media Marketing
    • Overview of Social Media Marketing
    • Benefits of Social Media Marketing
    • Latest Stats and Trends about Social Media (Global & India)
    • Orientation to Facebook Brand Pages
    Implementing Facebook Marketing Strategy
    • Facebook engagement Overview
    • Facebook Applications for Fan Growth and Engagement
    • Creating Brand Ambassadors on Facebook
    • From Objectives to ROI
    • Competitive Research
    • Demographics Research
    • Analysing Customer Interest
    • Strategy Presentation by Participants
    Facebook Advertising
    • Types of Facebook Ads ( Objectives)
    • Increasing CTR
    • Significance of CTR (Click Through Rate)
    • Optimizing Ad Copy & Targeting
    • Budget and Bid Analysing
    • Implementing Twitter Marketing Strategy
    • Twitter in Plain English
    • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
    • Leveraging Lists, Hashtags & Trends
    • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
    • Twitter Strategy Framework: From Objectives to ROI
    • Exercise: Creating Twitter Marketing Strategy

    Get a specialization on making customer engagement and operations through our SMO Course Syllabus. SLA Institute offers the best SMO Course in Chennai to perform roles on digital marketing processes effectively and efficiently.


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