SMM Course Syllabus
Course Syllabus
Download SyllabusModule 1: Introduction to Social Media Marketing
- Overview of Social Media Marketing and Its Importance
- Evolution of Social Media and Emerging Trends
- Understanding Different Social Media Platforms
- Consumer Behavior and Social Media Influence
- The Role of Social Media in Business Growth
Module 2: Social Media Strategy and Planning
- Defining Social Media Goals and KPIs
- Audience Research and Identifying Target Demographics
- Competitive Analysis and Industry Benchmarking
- Creating a Social Media Calendar and Content Strategy
- Developing a Unique Brand Voice and Identity
Module 3: Content Creation and Management
- Crafting High-Quality Social Media Content
- Writing Engaging Captions and Calls to Action
- Designing Visual Content Using Canva and Photoshop
- Video Content Strategy: YouTube, Instagram Reels, and TikTok
- Using Hashtags and Trends Effectively
- Scheduling and Automating Posts with Tools Like Buffer and Hootsuite
Module 4: Social Media Advertising
- Introduction to Paid Social Media Campaigns
- Facebook Ads Manager and Instagram Promotions
- Twitter and LinkedIn Ads for B2B and B2C
- YouTube Ads and Video Marketing Strategies
- TikTok and Snapchat Ads for Emerging Markets
- Setting Up Target Audiences and Retargeting
- Budgeting, Bidding Strategies, and Performance Optimization
- A/B Testing and Ad Performance Tracking
Module 5: Analytics and Performance Measurement
- Key Social Media Metrics: Reach, Engagement, CTR, ROI
- Google Analytics and UTM Tracking for Social Media
- Understanding Insights on Facebook, Instagram, and LinkedIn
- Creating Performance Reports and Dashboards
- Strategies to Improve Engagement and Conversion Rates
Module 6: Influencer and Community Marketing
- Introduction to Influencer Marketing and Its Impact
- Finding and Collaborating with Influencers and Brand Ambassadors
- Managing Online Communities and Customer Engagement
- Crisis Management and Handling Negative Publicity
- User-Generated Content and Brand Advocacy
Module 7: Advanced Social Media Marketing Techniques
- Growth Hacking Strategies for Social Media
- AI and Automation in Social Media Marketing
- Chatbots and Messenger Marketing for Customer Engagement
- Live Streaming and Real-Time Marketing on Social Platforms
- Social Media for E-commerce: Shoppable Posts and Facebook Marketplace
- Social Media SEO: Optimizing Profiles and Posts for Visibility
Module 8: Social Media Marketing for Different Industries
- SMM Strategies for E-commerce and Retail Businesses
- Social Media for Startups and Small Businesses
- Corporate Social Media Marketing for B2B
- Non-Profit and Community-Based Social Media Strategies
Module 9: Crisis Management and Online Reputation Management
- Handling Social Media Backlash and Negative Comments
- Building a Positive Online Reputation for Brands
- Case Studies of Brand Crises and Their Management
Module 10: Live Projects and Case Studies
- Planning and Executing a Live Social Media Campaign
- Analyzing Competitor Social Media Strategies
- Hands-On Practice with Ad Campaigns and Analytics
- Portfolio Development and Certification Guidance
The SMM Course Syllabus at SLA Institute provides a structured and hands-on approach to mastering social media marketing. From strategy and content creation to advertising and analytics, this course covers everything needed to run successful social media campaigns. With real-time projects and expert guidance, you’ll develop the skills required to grow businesses online and advance in your digital marketing career.
