Digital Marketing Course Syllabus
duration
EMI
0% Interest
Mode
Live Online / Offline
This Digital Marketing course syllabus is designed to build strong fundamentals and practical skills required to plan, execute, and analyze digital marketing campaigns. The curriculum covers SEO, SEM, social media marketing, content marketing, email marketing, web analytics, paid advertising, and AI-powered marketing tools through hands-on training and real-world use cases.
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Course Syllabus
Download SyllabusModule 1: Fundamentals of Digital Marketing
- Introduction to digital marketing concepts and ecosystem
- Traditional marketing vs digital marketing
- Types of digital marketing channels
- Strategies for visibility, engagement, traffic, and lead generation
Module 2: Website Creation & Blogging
- Basics of WordPress and HTML
- Website structure and content fundamentals
- Blogging essentials and best practices
Module 3: Keyword Research & Analysis
- Market and competitor research techniques
- Keyword discovery using professional SEO tools
- Local and intent-based keyword targeting strategies
Module 4: Search Engine Optimization (SEO)
- SEO fundamentals, crawling, indexing, and search results
- On-page SEO: content, tags, URLs, site speed, and user experience
- Technical SEO: sitemaps, HTTPS, robots.txt, schema, and search console tools
- Off-page SEO: backlinks, link building, submissions, and social signals
Module 5: Web Analytics & Reporting
- Google Analytics setup and navigation
- Traffic sources, audience insights, and performance tracking
- Working with tools such as Ahrefs, SEMrush, Screaming Frog, GTmetrix, and Keyword Planner
Module 6: Google Ads & Paid Marketing (SEM)
- Google Ads account setup and campaign structure
- Search, display, video, shopping, and performance campaigns
- Keyword match types, ad extensions, and A/B testing
- Remarketing strategies and audience targeting
Module 7: Social Media Marketing (SMM & SMO)
- Profile optimization for Facebook, Instagram, LinkedIn, Twitter, and YouTube
- Content planning, engagement techniques, and hashtag strategies
- Paid social media campaigns and promotions
- Social analytics and community management
Module 8: Email Marketing
- Creating and managing email marketing campaigns
- Designing templates, CTAs, and automation workflows.
- Performance tracking and campaign analysis
Module 9: Affiliate Marketing
- Affiliate account setup and niche selection
- Traffic sources, conversion optimization, and performance tracking
- Tools and techniques for campaign optimization
Module 10: AI Tools for Digital Marketing
- Practical use of AI tools for content creation and campaign support
- Working with tools such as ChatGPT, Copy.ai, GrammarlyGO, DALL·E, Fliki, ManyChat, and similar platforms
- Using AI for automation, analytics, and marketing efficiency
The Digital Marketing Course at SLA Institute is always changed to include the things happening in the industry. This way, Digital Marketing Course students can learn what they need to know for the future. The Digital Marketing Course is made for people who are just starting and for people who already work in the field. The Digital Marketing Course gives people a chance to learn by doing things and getting real-time experience. This really helps Digital Marketing Course students get good at what they do and do well in the Digital Marketing field, which is growing fast.
