Course Syllabus
Download SyllabusBasics of Digital Marketing
- Introduction, importance, and working of internet marketing
- Traditional vs. digital marketing
- Types of digital marketing
- Strategies for visibility, engagement, traffic, and lead generation
Website Creation
- Basics of WordPress and HTML
- Blogging essentials
Keyword Research & Analysis
Search Engine Optimization (SEO)
- SEO fundamentals, crawling, indexing, and SERP
- On-page SEO: content, tags, URLs, speed, and user experience
- Technical SEO: sitemaps, HTTPS, robots.txt, schema, and console tools
- Off-page SEO: backlinks, submissions, social sharing, and link building
Web Analytics
- Google Analytics setup and navigation
- Real-time monitoring, traffic sources, and audience insights
- Tools: Ahrefs, SEMrush, Screaming Frog, GTmetrix, Keyword Planner
Google Ads & Paid Marketing (SEM)
- Google Ads setup and structure
- Search, display, video, shopping, and performance campaigns
- Keyword match types, extensions, and A/B testing
- Remarketing campaigns and audience management
Social Media Marketing (SMM & SMO)
- Optimizing profiles on Facebook, Instagram, LinkedIn, Twitter, and YouTube
- Content strategies, engagement techniques, and hashtag use
- Paid promotions and campaign creation
- Social analytics and community building
Email Marketing
- Creating professional email campaigns
- Designing templates, CTAs, and integration with social sharing
- Tracking performance and auditing results
Affiliate Marketing
- Account setup and niche selection
- Traffic sources, conversions, and CRO techniques
- Tools for tracking, analytics, and program optimization
AI Tools for Digital Marketing
- Hands-on with ChatGPT, Copy.AI, GrammarlyGO, DALL·E 2, Fliki, ManyChat, and more
- Using AI for content, ads, analytics, and automation
The course curriculum of the Advanced Digital Marketing Training Program from SLA Institute helps students gain complete insight into theories and practical skills required for a thriving career in digital marketing. It equips them with practical exposure and industry-oriented training, thereby preparing them to work on live projects in the role of digital marketers.
