Course Syllabus
Download SyllabusBasics of Digital Marketing
- Introduction, importance, and working of internet marketing
- Traditional vs. digital marketing
- Types of digital marketing
- Strategies for visibility, engagement, traffic, and lead generation
Website Creation
- Basics of WordPress and HTML
- Blogging essentials
Keyword Research & Analysis
Search Engine Optimization (SEO)
- SEO fundamentals, crawling, indexing, and SERP
- On-page SEO: content, tags, URLs, speed, and user experience
- Technical SEO: sitemaps, HTTPS, robots.txt, schema, and console tools
- Off-page SEO: backlinks, submissions, social sharing, and link building
Web Analytics
- Google Analytics setup and navigation
- Real-time monitoring, traffic sources, and audience insights
- Tools: Ahrefs, SEMrush, Screaming Frog, GTmetrix, Keyword Planner
Google Ads & Paid Marketing (SEM)
- Google Ads setup and structure
- Search, display, video, shopping, and performance campaigns
- Keyword match types, extensions, and A/B testing
- Remarketing campaigns and audience management
Social Media Marketing (SMM & SMO)
- Optimizing profiles on Facebook, Instagram, LinkedIn, Twitter, and YouTube
- Content strategies, engagement techniques, and hashtag use
- Paid promotions and campaign creation
- Social analytics and community building
Email Marketing
- Creating professional email campaigns
- Designing templates, CTAs, and integration with social sharing
- Tracking performance and auditing results
Affiliate Marketing
- Account setup and niche selection
- Traffic sources, conversions, and CRO techniques
- Tools for tracking, analytics, and program optimization
AI Tools for Digital Marketing
- Hands-on with ChatGPT, Copy.AI, GrammarlyGO, DALL·E 2, Fliki, ManyChat, and more
- Using AI for content, ads, analytics, and automation
Advanced Digital Marketing Course Syllabus at SLA Institute helps you start a career in digital marketing. This Digital Marketing Course with Placement teaches SEO, SEM, social media, email marketing, content creation, and AI tools. With real projects and 100% placement support, this digital marketing course prepares you for roles like Digital Marketing Executive, SEO Specialist, and Social Media Manager.
