Digital Marketing Course Syllabus
Course Syllabus
Download SyllabusModule 1: Fundamentals of Digital Marketing
- Introduction to digital marketing concepts and ecosystem
- Traditional marketing vs digital marketing
- Types of digital marketing channels
- Strategies for visibility, engagement, traffic, and lead generation
Module 2: Website Creation & Blogging
- Basics of WordPress and HTML
- Website structure and content fundamentals
- Blogging essentials and best practices
Module 3: Keyword Research & Analysis
- Market and competitor research techniques
- Keyword discovery using professional SEO tools
- Local and intent-based keyword targeting strategies
Module 4: Search Engine Optimization (SEO)
- SEO fundamentals, crawling, indexing, and search results
- On-page SEO: content, tags, URLs, site speed, and user experience
- Technical SEO: sitemaps, HTTPS, robots.txt, schema, and search console tools
- Off-page SEO: backlinks, link building, submissions, and social signals
Module 5: Web Analytics & Reporting
- Google Analytics setup and navigation
- Traffic sources, audience insights, and performance tracking
- Working with tools such as Ahrefs, SEMrush, Screaming Frog, GTmetrix, and Keyword Planner
Module 6: Google Ads & Paid Marketing (SEM)
- Google Ads account setup and campaign structure
- Search, display, video, shopping, and performance campaigns
- Keyword match types, ad extensions, and A/B testing
- Remarketing strategies and audience targeting
Module 7: Social Media Marketing (SMM & SMO)
- Profile optimization for Facebook, Instagram, LinkedIn, Twitter, and YouTube
- Content planning, engagement techniques, and hashtag strategies
- Paid social media campaigns and promotions
- Social analytics and community management
Module 8: Email Marketing
- Creating and managing email marketing campaigns
- Designing templates, CTAs, and automation workflows.
- Performance tracking and campaign analysis
Module 9: Affiliate Marketing
- Affiliate account setup and niche selection
- Traffic sources, conversion optimization, and performance tracking
- Tools and techniques for campaign optimization
Module 10: AI Tools for Digital Marketing
- Practical use of AI tools for content creation and campaign support
- Working with tools such as ChatGPT, Copy.ai, GrammarlyGO, DALL·E, Fliki, ManyChat, and similar platforms
- Using AI for automation, analytics, and marketing efficiency
By completing this course, learners gain practical exposure to end-to-end digital marketing workflows, including campaign planning, execution, optimization, and reporting. The training emphasizes real-world application through projects and hands-on exercises, helping learners build industry-relevant digital marketing skills.
