Software Training Institute in Chennai with 100% Placements – SLA Institute

Easy way to IT Job

Digital Marketing Online Course

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Live Online & Classroom Training
EMI
0% Interest

Our Digital Marketing Online Training in Chennai will make students learn some of the most in-demand concepts in Digital Marketing such as – Introduction To Online Digital Marketing, Analysis and Keywords Search, On-page Optimization, Off-Page Optimization, SEO Updates and Analysis, Local Business and Analysis etc. This curriculum will surely make students experts in the concept of  Digital Marketing in a shorter span of time. Our Digital Marketing Online Course with 100% placement support is curated with the help of leading experts from the IT industry, which makes our Digital Marketing Online Course up-to-date in accordance with the latest trends.

Our SLA Institute is guaranteed to place you in high-paying Digital Marketing Specialist and other Digital Marketing related jobs with help of our experienced placement officers. SLA Institute’s Course Syllabus for Digital Marketing covers all topics that are guaranteed to give you a complete understanding of the Digital Marketing Online Course in Chennai.

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+91 89256 88858

Upcoming Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
October 2024
Week days
(Mon-Fri)
Online/Offline

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
October 2024
Week ends
(Sat-Sun)
Online/Offline

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

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Quick Enquiry

Placement

100% Assistance

Learning

Job-Centered Approach

Timings

Convenient Hrs

Mode

Online & Classroom

Certification

Industry-Accredited

This Course Includes

  • FREE Demo Class
  • 0% EMI Loan Facilities
  • FREE Softskill & Placement Training
  • Tie up with more than 500+ MNCs & Medium Level Companies
  • 100% FREE Placement Assistance
  • Course Completion Certificate
  • Training with Real Time Projects
  • Industry-Based Coaching By MNC IT Professionals
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Expected Criteria for Assured Placement

The following criteria help the placement team guide the candidates to get placed immediately after the course completion through SLA Institute.

  • 80% of coursework completion helps us arrange interviews in required companies.
  • 2 or 3 projects to be done for the selected course to ace the technical round effectively.
  • Ensure attending the placement training right from the first day of the selected course.
  • Practice well with resume building, soft skill, aptitude skill, and profile strengthening.
  • Utilize the internship training program at SLA for the complete technical skills.
  • Collect the course completion certificate and update the copy to the placement team.
  • Ensure your performance indicator meets the expectation of top companies.
  • Always be ready with the updated resume that includes project details done at SLA.
  • Enjoy unlimited interview arrangements along with internal mock interviews.
Have Queries? Ask our Experts

+91 89256 88858

SLA's Distinctive Placement Approach

1

Tech Courses

2

Expert Mentors

3

Assignments & Projects

4

Grooming sessions

5

Mock Interviews

6

Placements

Objectives of Digital Marketing Online Course in Chennai

The primary objective of our Digital Marketing Online Course in Chennai is to make enrolled candidates experts in Digital Marketing. This Digital Marketing Online Course will make students grow into successful and most in-demand Digital Marketing Specialists, and more. SLA Institute’s Digital Marketing Online Course Curriculum is loaded with some of the most useful and rare concepts that will surely give students a complete understanding of Digital Marketing. So, some of those concepts are discussed below:

  • To make students well-versed in fundamental Digital Marketing concepts like – Introduction To Online Digital Marketing, Importance Of Digital Marketing, Market Research, Keyword Research And Analysis, How Did Search Engines Work?, SEO Fundamentals & Concepts etc.
  • To make students more knowledgeable in Digital Marketing by making them explore concepts like – On-page Optimization – How Did Search Engine work?, SEO Fundamentals & Concepts; Off-page Optimization – Alexa Rank, Domain, Link Acquisition Techniques, Directory Submission etc.
  • To make students fully aware and knowledgeable in Digital Marketing by exploring advanced topics like – Google Panda, Penguin, Hummingbird Algorithm ,Google Penalties, Search Engine Visibility Reports, Verification Of Listing, Webmaster Tools etc.

Scopes in the future for Digital Marketing Online Course in Chennai

The following are the scopes available in the future for the Digital Marketing Online Course:

  • AI and Machine Learning: The role of AI in digital marketing will expand, enhancing capabilities in personalized marketing, predictive analytics, chatbots, and automation. Mastering these technologies will be essential for maximizing their benefits.
  • Data Privacy and Security: As data privacy concerns increase, digital marketers will need to navigate new regulations and ensure their strategies comply with privacy laws while still reaching their target audience effectively.
  • Voice Search Optimization: With the growing use of voice-activated devices, optimizing for voice search will become more critical. This involves understanding natural language processing and crafting content that addresses voice queries.
  • Video Content and Live Streaming: Video content, including live streaming, will continue to be a dominant form of engagement. Skills in video production, editing, and live streaming will be increasingly valuable.

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SLA builds your future with comprehensive coursework and unparalleled placement support.
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Project Practices on Digital Marketing Training

Project 1Craft a Brand Narrative

Develop a compelling brand story or narrative. Use various digital channels to share this story and engage with the target audience, measuring effectiveness through engagement and feedback.

Project 2Craft a Marketing Strategy for a Local Business

Develop a detailed digital marketing plan for a local business or startup. This could involve market research, identifying target audiences, and proposing strategies for social media, content marketing, SEO, and paid advertising.

Project 3Create and Optimize a Website

Build and refine a personal or business website using platforms such as WordPress or Wix. Implement SEO best practices including keyword research, on-page optimization, and content development.

Project 4Design a Social Media Campaign

Plan and execute a social media campaign for a brand or personal project. This includes creating a content schedule, designing visuals, writing posts, and analyzing engagement metrics.

Prerequisites for learning Digital Marketing Online Course in Chennai

SLA Institute does not demand any prerequisites for any course at all. SLA Institute has courses that cover everything from the fundamentals to advanced topics so whether the candidate is a beginner or an expert they will all be accommodated and taught equally in SLA Institute. However having a fundamental understanding of these concepts below will help you understand Digital Marketing better, However it is completely optional:

  • Basic Computer Proficiency: Understanding how to operate a computer, including familiarity with operating systems, file management, and essential software applications (like word processors and spreadsheets), is crucial.
  • Internet Fundamentals: Being able to navigate the web, use web browsers, and grasp basic web concepts will be helpful. Knowledge of terms such as URLs, HTML, and cookies can be beneficial.
  • Introductory Marketing Knowledge: While not always necessary, having a fundamental grasp of marketing principles (such as the 4 Ps: Product, Price, Place, and Promotion) can provide valuable context for learning digital marketing.
  • Social Media Familiarity: Basic experience with popular social media platforms (such as Facebook, Instagram, Twitter, and LinkedIn) is useful, as digital marketing often involves working with these channels.

Our Digital Marketing Online Course in Chennai is apt for:

  • Students eager to excel in Digital Marketing
  • Professionals considering transitioning to Digital Marketing careers
  • IT professionals wanting to enhance their Digital Marketing skills
  • Digital Marketing Specialists who are looking forward to expanding their expertise.
  • Individuals searching opportunities in the Digital Marketing field.

Job Profile for Digital Marketing Online Course in Chennai

After finishing the Digital Marketing Online Course in Chennai, students will be placed in various organizations through SLA Institute. This section will explore the various range of job profiles in which students can possibly be possible be placed as in the Digital Marketing sector; 

  • Digital Marketing Specialist: Digital Marketing Online Course will train students to become successful Digital Marketing Specialist manages and executes digital marketing initiatives across various platforms, including social media, email, and search engines.
  • Social Media Strategist: Digital Marketing Online Course will turn students into skilled Social Media Strategists who develop strategies, create content, and oversee a brand’s social media presence. This role involves engaging with followers, tracking trends, and analyzing engagement metrics.
  • SEO Expert: Digital Marketing Online Course will make students into SEO Experts who enhance website content and structure to boost search engine rankings and drive organic traffic. Duties include keyword research, on-page SEO, link building, and performance evaluation.
  • Content Strategy Manager: The SLA Institute will provide students with enough resources that it will train students into becoming successful Content Strategy Manager who designs and manages content strategies, such as blogs, articles, and videos, aimed at attracting and retaining customers.
  • PPC Campaign Manager: The SLA Institute will  turn students into skilled PPC Campaign Managers who oversee paid advertising campaigns on platforms like Google Ads and Facebook Ads. Responsibilities include keyword research, ad creation, budget oversight, and performance analysis.
  • Email Marketing Manager: The SLA Institute will make students into Email Marketing Manager who develops and manages email marketing campaigns, including creating templates, segmenting audiences, composing content, and analyzing campaign results.
  • Digital Marketing Analyst: Evaluates data from digital marketing activities to monitor performance and provide actionable insights. This role involves using tools like Google Analytics to track metrics such as traffic and conversions.
  • E-commerce Manager: Handles online store operations and marketing efforts to boost sales and enhance the shopping experience. This includes managing product listings, promotions, and customer interactions.
  • Affiliate Marketing Coordinator: Creates and manages affiliate marketing programs, which involves recruiting and working with affiliates, monitoring performance, and optimizing campaigns.
  • Marketing Automation Manager: Utilizes marketing automation tools to streamline processes like email sequences, lead nurturing, and audience segmentation.
  • UX/UI Designer: Although not solely a digital marketing role, expertise in user experience (UX) and user interface (UI) design supports marketing efforts by creating user-friendly websites and applications.
  • Brand Development Manager: Shapes and maintains a brand’s identity and strategy across digital channels, including developing branding guidelines and managing brand messaging.

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The Placement Process at SLA Institute

  • To Foster the employability skills among the students
  • Making the students future-ready
  • Career counseling as and when needed
  • Provide equal chances to all students
  • Providing placement help even after completing the course

Digital Marketing Course FAQ

What are the main differences between SEO and SEM in digital marketing?

SEO (Search Engine Optimization) focuses on optimizing a website to rank higher in organic search engine results. It involves strategies such as keyword research, on-page optimization, and link building. SEM (Search Engine Marketing), on the other hand, involves paid advertising strategies to increase a website’s visibility in search engine results pages. It includes paid search ads, display ads, and other forms of paid digital advertising.

How does Google’s algorithm affect digital marketing strategies?

Google’s algorithm dictates the ranking of websites in search results. Changes to the algorithm can impact SEO strategies by altering the factors used to determine rankings. Marketers need to stay updated on algorithm changes to adjust their strategies accordingly. This may involve adapting content, improving website performance, and focusing on user experience to maintain or improve search rankings.

What role do cookies play in digital marketing and how are they regulated?

Cookies are small data files stored on a user’s device that track their online behavior. They are used in digital marketing to gather data on user preferences, deliver targeted ads, and analyze marketing campaign performance. However, regulations such as the GDPR (General Data Protection Regulation) in the EU and CCPA (California Consumer Privacy Act) in the US impose restrictions on how cookies can be used and require explicit consent from users.

How do organic social media approaches differ from paid social media tactics?

Organic social media strategies involve creating and sharing content to engage with followers and build a community without spending money. This includes posting updates, responding to comments, and participating in discussions. Paid social media strategies involve using paid advertisements to reach a broader audience, target specific demographics, and achieve particular business goals. Paid strategies often provide more immediate results and greater control over targeting and performance tracking.

Where is the corporate office of the SLA Institute located at the moment?

The SLA Institute’s corporate office is located at the K.K.Nagar branch.

Is there an EMI option available in the SLA Institute for payments?

Yes the SLA Institute does indeed provide EMI for payments with 0% interest.

Is it hard to learn the Digital Marketing Course in Online mode?

Learning the Digital Marketing Course in Online mode can be easy if students provide complete dedication towards the learning process by maintaining adequate attendance, cooperating with our trainers and finishing the projects before the deadlines.

How long is the Digital Marketing Online Course?

The Digital Marketing Online Course is 3 months long.

On Average Students Rated The Digital Marketing Course 4.80/5.0
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