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Digital Marketing Salary for Freshers

Published On: December 2, 2023

Keeping up with trends in the ever changing field of digital marketing is essential for business success. Enhancing brand visibility and ensuring tactics are in line with evolving customer preferences and technical improvements are two benefits of this approach. Adopting these trends is essential for maintaining growth and being competitive in the ever-changing digital market. Let’s now explore the specifics of Digital Marketing Salary for Freshers and see how implementing these trends can have a big impact on people just starting out in the field by giving them an understanding of the financial effects of entering the field.

Role and Responsibilities of a Digital Marketer

It’s important to understand the overall function and responsibilities connected with this dynamic industry before delving into salary details for freshers digital marketers. Creating and implementing online marketing strategies that raise brand awareness and encourage engagement requires the expertise of digital marketers. Among their many responsibilities are:

  • Creating compelling content to capture target audiences.
  • Managing and curating material across several social media platforms.
  • Optimizing websites for search engines in order to increase online visibility.
  • Refine and enhance advertising campaigns through data and analytics analysis.
  • Keeping up with industry changes and implementing new technologies.
  • Now that we have this basic knowledge, we can look at the particular salary structure for freshers entering the digital marketing industry.

Let’s now examine the many roles that are available in the field of digital marketing and the Digital Marketing Salary for Freshers that correspond to each role.

Digital Marketing Salary for Freshers

The salary in Digital Marketing for freshers varies, spanning from entry-level to experienced professionals. Factors such as job roles, talents, work locations, and the workplace all have an impact on this distinction. Let’s now discuss the average salary of a fresher in the field of digital marketing.

  • Pay based on Company – Various Information Technology companies afford a great initial salary for digital marketers, however an average salary is shown in the below chart.
  • Pay based on Work Experience – Although no prior experience is required for freshers to perform this work, any experienced professionals with appropriate experience in digital marketing are compensated with an outstanding Digital Marketing Salary for Freshers on a monthly basis.
  • Pay based on Job Roles – Digital marketing offers a range of jobs, with different salary packages for each role.

Students interested in boosting their starting salaries can enroll in digital marketing courses in Chennai. Because obtaining extra training and expertise may raise chances of receiving a higher income for freshers in digital marketing..

Digital Marketing Various Roles and Their Salaries:

Digital Marketing Manager

The role of a digital marketing manager is vital, involving various responsibilities. Their main focus is to enhance their company’s online presence and create opportunities for sales growth. Digital marketing managers craft campaigns to showcase a company or service, leading efforts to boost brand recognition online. Their tasks also involve handling website traffic, overseeing social media strategies, and targeting potential customers and business leads.

For individuals with less than 2 years to 11 years of experience, the salary range for Digital Marketing Managers in India spans from ₹3.0 Lakhs to ₹18.3 Lakhs, averaging at ₹11.6 Lakhs annually.

Pay Per Click Analyst

A PPC analyst is responsible for analyzing pay-per-click advertising campaigns. They are involved in all facets of PPC campaigns, including strategy development, campaign design, implementation, assessing Search Engine Optimization outcomes, and conducting a comprehensive analysis of ad performance.

PPC Analysts in India, having under 1 to 5 years of experience, can expect salaries ranging from ₹2.1 Lakhs to ₹6.5 Lakhs, with an average annual salary of ₹5.3 Lakhs.

Social Media Marketing Manager

Social media managers play a crucial role by setting campaign goals, updating content, engaging with followers, and using tools like Hootsuite. They stay updated on trends, monitor SEO, analyze data, and build influencer relationships. Additionally, they optimize content and communicate with stakeholders. Overall, they are essential for managing and improving a company’s social media presence.

The Digital Marketing salary for freshers for the role of Social Media Marketing Managers in India varies from ₹1.4 Lakhs to ₹12.3 Lakhs for those with less than 1 year to 9 years of experience, averaging at ₹4.5 Lakhs annually.

Content Marketing Manager

In the role of a Content Marketing Manager, this professional generates engaging ideas for customer interaction, analyzes web traffic, and enhances content with SEO. They edit and deliver appealing content regularly, inspire the team, and plan marketing strategies for short and long-term goals. Meeting business targets through effective content marketing and ensuring a diverse online presence are vital aspects of the role.

The Digital Marketing salary for freshers for the role of Content and Marketing Managers in India varies from ₹4.2 Lakhs to ₹23.0 Lakhs for those with less than 2 years to 12 years of experience, averaging at ₹11.0 Lakhs annually.

Email Marketing Manager

As an Email Marketing Manager, responsibilities include growing the email list, executing campaigns, and proofreading emails. Ensuring mobile-friendly templates, crafting newsletters, and enhancing templates with graphics are key tasks. Maintaining communication with clients, creating email databases, and analyzing campaign performance are crucial. Reporting on sales revenue from email marketing efforts and ensuring compliance with industry policies are also integral responsibilities.

The salary for Email Marketing Managers in India varies from ₹2.4 Lakhs to ₹15.6 Lakhs for those with less than 2 years to 10 years of experience, averaging at ₹5.5 Lakhs annually.

Digital Marketing Salary based on Experience

Starting a career in digital marketing entails different salary expectations depending on experience:

  • Digital Marketing Salary for Freshers (Less than 3 years): The average yearly salary for entry-level digital marketers is ₹3.0 Lakhs.
  • Mid-Career (4-9 years): The average income for those in the middle of their digital marketing career with 4-9 years of experience is 6.4 Lakhs per year.
  • Experienced (10–20 years): A seasoned Digital Marketer earns an average annual salary of ₹12.9 Lakhs.


Keep in mind that the Digital Marketing salary for freshers can differ depending on your location. While places like Hyderabad, Delhi, Pune, and Kolkata might offer lower pay, cities like Mumbai, Bangalore, and Chennai usually provide better compensation for digital marketing jobs.

If you’re looking to kickstart your career in digital marketing, consider enrolling in our top-notch Digital Marketing Training in Chennai. Our program equips you with the essential skills and knowledge to excel in this field, ensuring you have what it takes to succeed.

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