Software Training Institute in Chennai with 100% Placements – SLA Institute

Digital Marketing Course with Certification and Placement Support

(359)
Live Online & Classroom Training
No Cost EMI

Our Digital Marketing course is designed to help learners build practical skills in today’s fast-growing online marketing landscape. The course covers key areas such as SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, PPC, and Analytics, along with hands-on exposure to AI-powered digital marketing tools.

Learners gain real-world experience through live projects, case studies, and a structured 1-month internship, helping them apply concepts in practical scenarios. The course includes a course completion certificate and training aligned with Meta certification programs, along with structured career and placement support to help learners prepare for digital marketing roles.

Download Course & Placement Details
Fee Range: ₹50,000 – ₹55,000
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+91 63742 083445

Upcoming Batches

Hands On Training
Real-time projects & assignments
Mock interviews & assessments
Online & classroom learning modes
January 2026
Week days
(Mon-Fri)
Online/Offline

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
January 2026
Week ends
(Sat-Sun)
Online/Offline

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

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Quick Enquiry

Placement

Life-time Unlimited Placement Support

Learning

Industry-Oriented Training

Timings

Convenient Hours

Mode

Online & Classroom

Certification

Global Certification Programs

We Tie-Up with 1000+ Leading IT and MNC Companies

SLA's Hiring and Placement Partner: Tech Mahindra
SLA's Hiring and Placement Partner: Deloitte
SLA's Hiring and Placement Partner: GEP
SLA's Hiring and Placement Partner: TCS
SLA's Hiring and Placement Partner: Accenture
SLA's Hiring and Placement Partner: SAP
SLA's Hiring and Placement Partner: Observeai
SLA's Hiring and Placement Partner: Optum
SLA's Hiring and Placement Partner: Intellect
SLA's Hiring and Placement Partner: Infosys
SLA's Hiring and Placement Partner: Amazon
SLA's Hiring and Placement Partner: Birlasoft
SLA's Hiring and Placement Partner: Jio
SLA's Hiring and Placement Partner: Wipro
SLA's Hiring and Placement Partner: Google
SLA's Hiring and Placement Partner: NTT-Data
SLA's Hiring and Placement Partner: Napier
SLA's Hiring and Placement Partner: Tredence
SLA's Hiring and Placement Partner: Eurofins
SLA's Hiring and Placement Partner: Pwc
SLA's Hiring and Placement Partner: Rakuten
SLA's Hiring and Placement Partner: Oracle
SLA's Hiring and Placement Partner: Cognizant
SLA's Hiring and Placement Partner: Fareportal
SLA's Hiring and Placement Partner: Bosch
SLA's Hiring and Placement Partner: Tanla
SLA's Hiring and Placement Partner: Merkle
SLA's Hiring and Placement Partner: Bank Of America
SLA's Hiring and Placement Partner: Needl.ai
SLA's Hiring and Placement Partner: Perficient
SLA's Hiring and Placement Partner: Prodapt
SLA's Hiring and Placement Partner: Delhivery
SLA's Hiring and Placement Partner: Highradius
SLA's Hiring and Placement Partner: Valuemomentum
SLA's Hiring and Placement Partner: Goldman Sachs
SLA's Hiring and Placement Partner: Fractal
SLA's Hiring and Placement Partner: Mentor Graphics
SLA's Hiring and Placement Partner: Mindtree
SLA's Hiring and Placement Partner: GlobalLogic
SLA's Hiring and Placement Partner: Apollo Hospitals
SLA's Hiring and Placement Partner: Siply
SLA's Hiring and Placement Partner: Publicis Sapient
SLA's Hiring and Placement Partner: Samsung
SLA's Hiring and Placement Partner: Nvidia
SLA's Hiring and Placement Partner: SociéTé GéNéRale
SLA's Hiring and Placement Partner: Acs Solutions
SLA's Hiring and Placement Partner: Latent View
SLA's Hiring and Placement Partner: Spanidea
SLA's Hiring and Placement Partner: CGI
SLA's Hiring and Placement Partner: Capgemini
SLA's Hiring and Placement Partner: Cyient

This Course Includes

  • Free Demo Class
  • Flexible Fee Options & EMI Support
  • Soft Skills & Career Readiness Training
  • Placement Support & Interview Preparation
  • Course Completion Certificate
  • Training with Real Time Projects
  • Industry-Oriented Coaching by Experienced IT Professionals
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Expected Criteria for Assured Placement

Our placement support process is designed to help students prepare for and participate in interview opportunities after completing their training. To make the most of placement support, students are expected to actively engage in the learning and preparation process.

Placement Support Guidelines
  • Successful completion of the course curriculum and required projects
  • Successful completion of the course curriculum and required projects
  • Completion of resume preparation, soft skills, and interview readiness training
  • Regular updates of technical skills based on interview feedback
  • Participation in scheduled interview opportunities as per individual readiness
  • Continuous learning and improvement based on recruiter feedback

Students receive ongoing guidance from the placement team to help improve performance and readiness for future opportunities.

How Placement Support Works

Placement support includes interview opportunities, career guidance, and skill improvement support provided on an ongoing basis. Interview participation and career decisions remain with the student and depend on individual readiness, performance, and available opportunities. Job placement is not guaranteed.

Have Queries? Ask our Experts

+91 63742 83445

SLA’s Career-Oriented Training & Placement Support Process

1

Industry-Focused Training

2

Expert-Led Mentorship

3

Assignments & Real-Time Projects

4

Mock Interviews & Feedback

5

Mock Interviews & Feedback

6

Placement Support & Interview Opportunities

Key Features of the Digital Marketing Course

  • Strong Digital Marketing Foundations
    Build a clear understanding of core digital marketing concepts including SEO, SEM, social media marketing, content marketing, and email marketing.
  • Hands-On & Practical Training
    Gain real-world experience through live projects, campaign execution, and practical assignments using industry-relevant tools.
  • Training on Industry Tools & Platforms
    Learn to work with popular tools such as Google Ads, Google Analytics, Meta (Facebook) Ads Manager, and AI-powered marketing platforms.
  • Career & Interview Readiness Support
    Receive structured support including certification guidance, resume preparation, soft skills training, and interview readiness.
  • Industry-Relevant & Updated Curriculum
    Stay aligned with the latest digital marketing strategies, trends, and AI-driven marketing practices used in today’s competitive market.

Future Scope of Digital Marketing

Growing Industry Demand
 As businesses increasingly focus on online channels, the demand for professionals with strong digital marketing skills continues to grow across industries.

Wide Range of Career Roles
 Digital marketing skills open opportunities in roles such as:

  • SEO Specialist
  • Social Media Marketer
  • PPC / Performance Marketer
  • Content Marketer
  • Digital Marketing Strategist

Learners can choose career paths based on their interests and strengths.

Global & Remote Opportunities
 Digital marketing is not limited by location. Professionals can work with global brands, international clients, and remote teams across different industries.

Long-Term Career Relevance
 With continuous advancements in AI, automation, analytics, and marketing platforms, digital marketing remains a skill set that evolves and stays relevant over time.Opportunities for Entrepreneurship & Freelancing
 Digital marketing skills are valuable for entrepreneurs and freelancers looking to promote brands, generate leads, and build online visibility for businesses.

Achieve Your Goals With SLA

SLA builds your future with comprehensive coursework and unparalleled placement support.
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Tools covered for Digital Marketing Course

  • Google Analytics – Tracking website traffic, user behavior, and campaign performance
  • Google Search Console – Monitoring website visibility, indexing, and search performance
  • Google Ads – Creating and optimizing paid search and display campaigns
  • Facebook Ads Manager – Managing targeted advertising on Facebook and Instagram
  • SEMrush / Ahrefs – Keyword research, SEO analysis, and competitor insights
  • Yoast SEO – On-page SEO optimization for WordPress websites
  • Mailchimp – Email campaign creation and marketing automation
  • HubSpot / Zoho CRM – Inbound marketing and customer relationship management
  • Hootsuite / Buffer – Social media scheduling and performance tracking
  • Canva – Designing creatives, ads, and social media visuals

Digital Marketing Course Syllabus

Download Syllabus

This Digital Marketing course syllabus is designed to build strong fundamentals and practical skills required to plan, execute, and analyze digital marketing campaigns. The curriculum covers SEO, SEM, social media marketing, content marketing, email marketing, web analytics, paid advertising, and AI-powered marketing tools through hands-on training and real-world use cases.

  • Introduction to digital marketing concepts and ecosystem
  • Traditional marketing vs digital marketing
  • Types of digital marketing channels
  • Strategies for visibility, engagement, traffic, and lead generation
  • Basics of WordPress and HTML
  • Website structure and content fundamentals
  • Blogging essentials and best practices
  • Market and competitor research techniques
  • Keyword discovery using professional SEO tools
  • Local and intent-based keyword targeting strategies
  • SEO fundamentals, crawling, indexing, and search results
  • On-page SEO: content, tags, URLs, site speed, and user experience
  • Technical SEO: sitemaps, HTTPS, robots.txt, schema, and search console tools
  • Off-page SEO: backlinks, link building, submissions, and social signals
  • Google Analytics setup and navigation
  • Traffic sources, audience insights, and performance tracking
  • Working with tools such as Ahrefs, SEMrush, Screaming Frog, GTmetrix, and Keyword Planner
  • Google Ads account setup and campaign structure
  • Search, display, video, shopping, and performance campaigns
  • Keyword match types, ad extensions, and A/B testing
  • Remarketing strategies and audience targeting
  • Profile optimization for Facebook, Instagram, LinkedIn, Twitter, and YouTube
  • Content planning, engagement techniques, and hashtag strategies
  • Paid social media campaigns and promotions
  • Social analytics and community management
  • Creating and managing email marketing campaigns
  • Designing templates, CTAs, and automation workflows.
  • Performance tracking and campaign analysis
  • Affiliate account setup and niche selection
  • Traffic sources, conversion optimization, and performance tracking
  • Tools and techniques for campaign optimization
  • Practical use of AI tools for content creation and campaign support
  • Working with tools such as ChatGPT, Copy.ai, GrammarlyGO, DALL·E, Fliki, ManyChat, and similar platforms
  • Using AI for automation, analytics, and marketing efficiency

Real-Time Project Practice in Digital Marketing Course

Project 1Content Marketing Campaign
  • Plan and create a content calendar
  • Develop blogs, creatives, and videos for audience engagement
  • Improve content reach, visibility, and brand presence
Project 2Website Conversion Optimization
  • Perform website audits to evaluate user experience
  • Optimize landing pages, CTAs, and content flow
  • Improve engagement and conversion-focused design
Project 3SEO & Traffic Growth Project
  • Conduct keyword research and competitor analysis
  • Optimize website pages using on-page SEO techniques
  • Track performance using analytics and SEO tools
Project 4Paid Advertising & Campaign Analysis
  • Create and manage paid ad campaigns on search and social platforms
  • Work with ad copies, targeting, and budget optimization
  • Analyze campaign performance and generate actionable reports

SLA is a Cetriport Authorised Training & Certification Partner for:

SLA is an authorized certification partner for MicrosoftSLA is an authorized certification partner for AutodeskSLA is an authorized certification partner for MetaSLA is an authorized certification partner for UnitySLA is an authorized certification partner for AdobeSLA is an authorized certification partner for CiscoSLA is an authorized certification partner for IntuitSLA is an authorized certification partner for PMISLA is an authorized certification partner for CSBSLA is an authorized certification partner for ESBSLA is an authorized certification partner for ITSSLA is an authorized certification partner for IC3SLA is an authorized certification partner for TallySLA is an authorized certification partner for Apple

Want to learn with a personalized course curriculum?

Certifications SLA Provides

Our training programs are designed to provide structured learning, practical exposure, and certification support. Students receive multiple certifications based on course participation and completion.

  • Course Completion Certificate (SLA Institute)
    Students who successfully complete the course receive a Course Completion Certificate from SLA Institute, validating their training, skill development, and project work.
  • Global Certification Preparation & Support
    Our curriculum is aligned to support preparation for global certification programs offered by leading organizations such as IBM, Meta, Cisco, HCLTech, and Microsoft.
    Students receive guidance and preparation support to pursue relevant certifications based on eligibility and course requirements.
  • Codeathon Project Certificate
    Students who participate in the Codeathon live project program receive a Codeathon Certificate, recognizing their hands-on experience in building end-to-end projects through cross-functional team collaboration.

Certification eligibility, assessments, and issuance are governed by respective organizations and program guidelines.

Placement Support & Career Enablement

Our placement support focuses on helping students become interview-ready and prepared for real job opportunities through continuous guidance and structured career enablement.

What Our Placement Support Covers
  • Lifelong placement assistance with continuous career guidance
  • Scheduled interview opportunities through our placement network
  • Regular campus drives and hiring events
  • Resume building, profile optimization, and interview preparation
  • Pre-interview refresh training and post-interview feedback support
  • Placement tracking through our internal placement management system

Placement support is provided to help students prepare for and participate in interview opportunities. Interview participation and career decisions remain with the student and depend on individual readiness, performance, and available opportunities.

Digital Marketing Course FAQ

The Digital Marketing course at SLA Institute covers key areas such as SEO, social media marketing, Google Ads, content marketing, email marketing, analytics, and AI-powered marketing tools, with a strong focus on practical training and real-world application.

This course is suitable for freshers, graduates, job seekers, working professionals, freelancers, and entrepreneurs. It is beginner-friendly and does not require prior marketing experience.

Yes. The course starts from the fundamentals and gradually progresses to advanced digital marketing concepts, making it suitable for learners with no prior background.

The course helps learners prepare for roles such as:

  • SEO Specialist
  • Digital Marketing Executive
  • Social Media Marketer
  • PPC / Performance Marketing Executive
  • Content Marketer

Career outcomes depend on individual skills, performance, and experience.

Yes. Learners work on live projects, campaign simulations, case studies, and practical assignments, including SEO activities, paid ads, and analytics reporting.

Yes. SLA Institute provides structured career and placement support, including resume preparation, interview readiness training, and career guidance to help learners prepare for job opportunities.

The course includes hands-on training with industry-relevant tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, Canva, Mailchimp, WordPress, and Meta Ads Manager.

Digital marketing continues to grow as businesses expand their online presence. Skills in SEO, paid ads, social media, analytics, and automation remain relevant across industries and business sizes.

On Average Students Rated The Digital Marketing 4.40/5.0
(359)

“What stood out for me was the project-based learning. We didn’t just learn tools—we learned how to plan campaigns, analyze results, and improve performance. The guidance during projects and interview preparation sessions was very helpful.”

Ajith V

“This course helped me understand how to market my own business online. From SEO basics to running ads and analyzing performance, the practical assignments gave me confidence to manage my digital marketing activities independently.”

Keerthana R

“I wanted to upskill in digital marketing without leaving my job. The flexible sessions and hands-on tools like Google Ads, Analytics, and Meta Ads Manager made learning easy to apply in real scenarios. The training was structured and industry-focused.”

Mohamed Irfan

“The course was very practical. Instead of just theory, we worked on content planning, website optimization, and paid ads. The internship experience helped me apply everything I learned and understand campaign execution clearly.”

Pavithra S

“I joined the digital marketing course with zero background. What helped me most was working on real projects like SEO audits and ad campaigns. The step-by-step approach and trainer feedback helped me understand how digital marketing actually works in real businesses.”

Santhosh K
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