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    SEO Course Syllabus

    SEO Training Syllabus

    Let the potential leads know your business through SEO! Learn this powerful practice from SLA Institute. Whether you are a fresher or an entrepreneur, benefit immensely from the well-framed SEO course syllabus.

    Basics Digital Marketing

    • Introduction To Online Digital Marketing
    • Importance Of Digital Marketing
    • How Internet Marketing Works?
    • Traditional Vs. Digital Marketing
    • Significance Of Online Marketing In Real World
    • Increasing Visibility
    • Visitors’ Engagement
    • Bringing Targeted Traffic
    • Lead Generation
    • Converting Leads
    • Performance Evaluation

    Analysis and Keyword Research

    • Market Research
    • Keyword Research And Analysis
    • Types Of Keywords
    • Tools Used For Keyword Research
    • Localized Keyword Research
    • Competitor Website Analysis
    • Choosing Right Keywords To The Project
    Search Engine Optimization (SEO)
    • Introduction To Search Engine Optimization
    • How Search Engine Works?
    • SEO Fundamentals & Concepts
    • Understanding The SERP
    • Google Processing
    On-page Optimization
    • Domain Selection
    • Hosting Selection
    • Meta Data Optimization
    • URL Optimization
    • Internal Linking
    • 301 Redirection
    • 404 Error Pages
    • Canonical Implementation
    • H1, H2, H3 Tags Optimization
    • Image Optimization
    • Optimize SEO Content
    • Check For Copy scape Content
    • Landing Page Optimization
    • No-Follow And Do-Follow
    • Indexing And Caching
    • Creating Xml Sitemap
    • Creating Robot.Txt
    • SEO Tools And Online Software
    Off Page Optimization
    • Link Building Tips & Techniques
    • Difference Between White Hat And Black Hat SEO
    • Alexa Rank, Domain
    • Authority, Backlinks
    • Do’s & Don’ts In Link Building
    • Link Acquisition Techniques
    • Directory Submission
    • Social Bookmarking Submission
    • Search Engine Submission
    • Web 2.0 Submission
    • Article Submission
    • Press Release Submission
    • Forum Submission
    • PPT Submission
    • PDF Submission
    • Classified Submission
    • Business Listing
    • Blog Commenting
    SEO Updates and Analysis
    • Google Panda, Penguin, Humming Bird Algorithm
    • How To Recover Your Website From Google Penalties
    • Webmaster And Analytics Tools
    • Competitor Website Analysis And Backlinks Building
    • SEO Tools For Website Analysis And Optimization
    • Backlinks Tracking, Monitoring And Reporting
    Local Business & Listing
    • Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
    • Creating Local Listing In Search Engine
    • Google Places Setup (Including Images, Videos, Map Etc)
    • Placing Web Site On First Page Of Google Search
    • Lean To Make Free Online Business Profile Page
    • How To Make Monthly Basis Search Engine Visibility Reports
    • Verification On Listing , Google Reviews

    SEO is a vast ocean, and learning it from SLA Institute will be a rewarding experience. The syllabus is frequently scrutinized by experts and updated accordingly.

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