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Discover our SEO Training in Chennai, designed to equip you with essential skills for optimizing websites to rank higher on search engines. This comprehensive training covers keyword research, on-page and off-page optimization techniques, and using analytics effectively. At SLA Institute, we emphasize practical learning to prepare you for real-world challenges in digital marketing. Our SEO Course with 100% Placement Support, ensures you not only grasp theory but also gain hands-on experience. Whether you aim to increase website visibility, attract more visitors, or achieve better search engine rankings, our program provides the tools and expertise needed for success. Join us and embark on a journey toward a rewarding career in digital marketing.
Course Syllabus
Download SyllabusBasics Digital Marketing
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How Internet Marketing Works?
- Traditional Vs. Digital Marketing
- Significance Of Online Marketing In Real World
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
- Converting Leads
- Performance Evaluation
Analysis and Keyword Research
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Analysis
- Choosing Right Keywords To The Project
Search Engine Optimization (SEO)
- Introduction To Search Engine Optimization
- How Search Engine Works?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
On-page Optimization
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Optimize SEO Content
- Check For Copy scape Content
- Landing Page Optimization
- No-Follow And Do-Follow
- Indexing And Caching
- Creating Xml Sitemap
- Creating Robot.Txt
- SEO Tools And Online Software
Off Page Optimization
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Authority, Backlinks
- Do’s & Don’ts In Link Building
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Press Release Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
SEO Updates and Analysis
- Google Panda, Penguin, Humming Bird Algorithm
- How To Recover Your Website From Google Penalties
- Webmaster And Analytics Tools
- Competitor Website Analysis And Backlinks Building
- SEO Tools For Website Analysis And Optimization
- Backlinks Tracking, Monitoring And Reporting
Local Business & Listing
- Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
Right To Your Business - Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Placing Web Site On First Page Of Google Search
- Lean To Make Free Online Business Profile Page
- How To Make Monthly Basis Search Engine Visibility Reports
- Verification On Listing , Google Reviews
SEO is a vast ocean, and learning it from SLA Institute will be a rewarding experience. The syllabus is frequently scrutinized by experts and updated accordingly.
