Software Training Institute in Chennai with 100% Placements – SLA Institute

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SEO Course in Chennai

Live Online & Classroom Training

Our SEO Training in Chennai will make students learn some of the most in-demand concepts in SEO such as – etc. This curriculum will surely make students experts in the concept of SEO in a shorter span of time. Our SEO Course with 100% placement support is curated with the help of leading experts from the IT industry, which makes our SEO Course up-to-date in accordance with the latest trends.

Our SLA Institute is guaranteed to place you in a high-paying SEO Analyst and other related job with help of our experienced placement officers. SLA Institute’s Course Syllabus for SEO covers all topics that are guaranteed to give you a holistic understanding of the SEO Course in Chennai.

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Upcoming Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
July 2024
Week days

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
July 2024
Week ends

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

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This Course Includes

  • FREE Demo Class
  • 0% EMI Loan Facilities
  • FREE Softskill & Placement Training
  • Tie up with more than 500+ MNCs & Medium Level Companies
  • 100% FREE Placement Assistance
  • Course Completion Certificate
  • Training with Real Time Projects
  • Industry-Based Coaching By MNC IT Professionals
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Expected Criteria for Assured Placement

The following criteria help the placement team guide the candidates to get placed immediately after the course completion through SLA Institute.

  • 80% of coursework completion helps us arrange interviews in required companies.
  • 2 or 3 projects to be done for the selected course to ace the technical round effectively.
  • Ensure attending the placement training right from the first day of the selected course.
  • Practice well with resume building, soft skill, aptitude skill, and profile strengthening.
  • Utilize the internship training program at SLA for the complete technical skills.
  • Collect the course completion certificate and update the copy to the placement team.
  • Ensure your performance indicator meets the expectation of top companies.
  • Always be ready with the updated resume that includes project details done at SLA.
  • Enjoy unlimited interview arrangements along with internal mock interviews.
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SLA's Distinctive Placement Approach


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Assignments & Projects


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Mock Interviews



Objectives of SEO Course in Chennai

The primary objective of our SEO Course in Chennai is to make students experts in website management. This SEO Course will make students grow into successful and most in-demand SEO Specialists/Analysts and more. SLA Institute’s SEO Course Curriculum is loaded with some of the most useful and rare concepts that will surely give students a complete understanding of SEO. So, some of those concepts are discussed below:

  • The syllabus begins with basic digital marketing concepts such as – Introduction To Online Digital Marketing, Importance Of Digital Marketing, How Internet Marketing Works?, Traditional Vs. Digital Marketing, Significance Of Online Marketing In Real World etc.
  • The syllabus then moves a bit deeper into SEO by exploring concepts like – On-Page Optimization, Off-Page Optimization, Google Panda, Penguin, Hummingbird Algorithm, How To Recover Your Website From Google Penalties, Webmaster And Analytics Tools etc.
  • The syllabus then finally moves towards advanced topics like – SMS Marketing, Creating a New Simple Website, Creating Local Listing In Search Engine, Making Free Online Business Profile Page etc.

Future Scopes for the SEO Course in Chennai

The following are the scopes available in the future for the SEO Course:

  • Voice Search Optimization: With the increasing prevalence of voice assistants like Siri, Alexa, and Google Assistant, the optimization of content for voice search will be essential. SEO specialists will need to focus on understanding natural language queries and adapting content to effectively respond to these queries.
  • Artificial Intelligence (AI) and Machine Learning: Search engines are increasingly using AI to enhance user experience and personalize search results. SEO professionals will need to utilize AI tools for analyzing data, optimizing content, and predicting search engine behaviors.
  • Mobile SEO: Given that a majority of searches now occur on mobile devices, SEO efforts must prioritize mobile-friendliness, page speed, and usability. This area will continue to be critical as user expectations for mobile experiences evolve.
  • Technical SEO: The importance of technical SEO—including aspects such as site structure, crawlability, indexability, and schema markup—will grow as search engines become more sophisticated in interpreting website content.

Prerequisites for learning SEO Course in Chennai

SLA Institute does not demand any prerequisites for any course at all. SLA Institute has courses that cover everything from the fundamentals to advanced topics so whether the candidate is a beginner or an expert they will all be accommodated and taught equally in SLA Institute. However having a fundamental understanding of these concepts below will help you understand the SEO better, However it is completely optional:

  • Basic Computer Proficiency: It’s essential to feel comfortable using computers, navigating the internet, and being familiar with common software applications like web browsers, word processors, and spreadsheets.
  • Knowledge of Websites and HTML: While not necessary to be a web developer, having a basic grasp of how websites function and a familiarity with HTML (Hypertext Markup Language) can be beneficial. This includes understanding tags, attributes, and the structure of webpage content.
  • Analytical Aptitude: SEO requires analyzing data, comprehending metrics, and making informed, data-driven decisions. Basic analytical skills, such as interpreting graphs, charts, and metrics, are crucial.
  • Understanding of Digital Marketing Principles: Familiarity with digital marketing concepts such as online advertising, social media marketing, email marketing, and content marketing offers perspective on how SEO integrates into broader digital strategies.

Our SEO Course in Chennai is fit for:

  • Students eager to excel in SEO
  • Professionals considering transitioning to SEO careers
  • IT professionals aspiring to enhance their SEO skills
  • SEO Analyst enthusiastic about expanding their expertise
  • Individuals seeking opportunities in the SEO field.

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Job Profile for SEO Course in Chennai

After finishing the SEO Course in Chennai, students will be placed in various organizations through SLA Institute. This section will explore the various range of job profiles in which students can possibly be possible be placed as in the SEO sector:

  • SEO Specialist/SEO Analyst:  The SEO Course will train students into a knowledgeable SEO Specialist/Analyst who specializes in optimizing websites to enhance search engine rankings, conducting keyword research, implementing on-page and off-page SEO tactics, and monitoring performance metrics.
  • Digital Marketing Manager: Leads digital marketing strategies encompassing SEO, PPC advertising, social media marketing, and email campaigns. Coordinates SEO initiatives across digital channels to maximize online visibility and traffic.
  • Content Marketing Manager: Develops and oversees content strategies aligned with SEO objectives. Creates SEO-friendly content, manages content teams, and ensures content meets SEO requirements and audience preferences.
  • E-commerce SEO Specialist: The SEO Course will turn students into successful E-commerce SEO Specialists who will focus on optimizing e-commerce websites to boost product visibility, drive organic traffic, and increase sales through tailored SEO strategies for online retail environments.
  • SEO Consultant: The SEO Course will also make students into skilled SEO Consultant who offers expert guidance and services to businesses aiming to enhance online visibility and search engine rankings. Conducts SEO audits, devises customized SEO strategies, and provides ongoing optimization support.
  • Digital PR Specialist: SLA Institute will provide students with enough resources which will turn them into a Digital PR Specialist who integrates SEO with public relations efforts to bolster online visibility and reputation. Establishes connections with influencers and media outlets to secure backlinks and mentions that bolster SEO performance.
  • Social Media Manager: SLA Institute will provide students with suitable training that they will end up becoming skilled Social Media Manager who manages social media platforms to heighten brand awareness, engagement, and referral traffic by employing SEO-enhanced social content and community management strategies.
  • PPC Specialist: SLA Institute will train students into becoming productive PPC Specialists who collaborates with SEO teams to align pay-per-click advertising campaigns with SEO strategies. Focuses on optimizing ad performance, keyword targeting, and conversion rates to maximize return on investment (ROI).
  • Web Analytics Manager: Analyzes SEO and website performance data utilizing tools like Google Analytics. Produces reports identifying trends, opportunities, and areas for enhancing SEO performance.
  • Digital Marketing Director: Oversees comprehensive digital marketing strategies, including SEO, to align with business objectives. Manages digital marketing teams to ensure cohesive execution across various channels.

SEO Course Syllabus

Download Syllabus

SLA Institute’s SEO Course Syllabus comes with 100% placement support so students will be guaranteed a placement in an esteemed organization. In addition to that the SEO Course Syllabus is also carefully curated with the help of leading professionals and experts from the IT industry with so many hours invested in it. So, everything that our students learn in the SEO course is fully up-to-date to the current trends in the IT industry, which increases their chances of getting employed.

Basics Digital Marketing
  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How Internet Marketing Works?
  • Traditional Vs. Digital Marketing
  • Significance Of Online Marketing In Real World
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Converting Leads
  • Performance Evaluation
Analysis and Keyword Research
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Choosing Right Keywords To The Project
Search Engine Optimization (SEO)
  • Introduction To Search Engine Optimization
  • How Search Engine Works?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
On-page Optimization
  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check For Copy scape Content
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Indexing And Caching
  • Creating Xml Sitemap
  • Creating Robot.Txt
  • SEO Tools And Online Software
Off Page Optimization
  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Authority, Backlinks
  • Do’s & Don’ts In Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
SEO Updates and Analysis
  • Google Panda, Penguin, Humming Bird Algorithm
  • How To Recover Your Website From Google Penalties
  • Webmaster And Analytics Tools
  • Competitor Website Analysis And Backlinks Building
  • SEO Tools For Website Analysis And Optimization
  • Backlinks Tracking, Monitoring And Reporting
Local Business & Listing
  • Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
    Right To Your Business
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Placing Web Site On First Page Of Google Search
  • Lean To Make Free Online Business Profile Page
  • How To Make Monthly Basis Search Engine Visibility Reports
  • Verification On Listing , Google Reviews

Want to learn with a personalized course curriculum?

Project Practices on SEO Training

Project 1Website Audit and Optimization

Students conduct thorough SEO audits, address technical issues like site speed and mobile-friendliness, and enhance on-page SEO elements.

Project 2Keyword Research and Optimization:

Using tools like Google Keyword Planner, students compile a list of relevant keywords and integrate them naturally into website content.

Project 3Content Creation and Optimization

Content Creation and Optimization: Students create SEO-friendly content aligned with keyword strategies, optimizing it for search engines and enhancing user engagement through effective internal linking.

Project 4Local SEO Project

Students optimize local business websites, manage Google My Business profiles, and implement local SEO tactics such as citations and location-based optimization.

The Placement Process at SLA Institute

  • To Foster the employability skills among the students
  • Making the students future-ready
  • Career counseling as and when needed
  • Provide equal chances to all students
  • Providing placement help even after completing the course

SEO Course FAQ

What is the role of robots.txt in SEO, and how should it be configured?

The robots.txt file guides search engine crawlers on which pages or files to access or avoid. Proper configuration ensures important pages are indexed while excluding irrelevant or sensitive content, optimizing SEO efforts.

How does canonicalization affect SEO, and when should canonical tags be used?

Canonical tags (rel=”canonical”) specify the preferred URL version when identical or similar content exists on multiple URLs (e.g., different parameters or HTTP vs HTTPS). They consolidate link authority to prevent duplicate content issues that can harm SEO rankings.

How can images be optimized effectively for SEO?

Optimizing images involves:

  • Using descriptive filenames with relevant keywords.
  • Reducing image file sizes through compression to enhance webpage loading times.
  • Including informative alt text that describes the image using keywords.
  • Specifying image dimensions for better layout consistency and user experience.
  • Using responsive images for optimal display across different devices.
How does structured data (schema markup) benefit SEO, and what are common schema types?

Schema markup enriches search engine results by providing context about web page content. It enhances visibility through rich snippets like star ratings and event details, increasing click-through rates. Common schema types include Article, Product, Local Business, FAQ, Review, and Event.

How many branches does the SLA Institute have?

At this moment, SLA has two branches one is in OMR, Navalur and another is in K.K.Nagar.

Is there an EMI option available in SLA Institute?

Yes, SLA Institute has an EMI option available with 0%  interest.

Is SEO hard to learn?

Learning SEO can vary in difficulty based on your familiarity with digital marketing concepts and technical skills; understanding how search engines work, continuous learning, practical experience, and utilizing resources are crucial for mastering SEO.

How long will it take to learn SEO?

In SLA Institute, SEO can be learned in 1 month.

On Average Students Rated The SEO Course 4.90/5.0

I know SEO is trending now, and so as soon as I completed my graduation, I joined SLA Institute for SEO course. I am very much pleased with the outcome because the trainer taught all the concepts in a lucid manner. Now I am aware of the important SEO concepts and am confident of implementing them in the real-world scenario


I knew now is the right time to learn SEO. I was searching for the best training institute in Chennai. I happened to hear about SLA Institute from my friend. The trainer was very proficient and made me understand the core concepts very well. The project-based training is really helpful to me.


I am basically a person who has lots of queries in my subject. When I enrolled for SEO training in SLA Institute, I posed a lot of questions to the trainer. He also answered them patiently. The placement team and the trainer helped me immensely in my career planning process


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