Software Training Institute in Chennai with 100% Placements – SLA Institute

Easy way to IT Job

SMM Course in Chennai

Live Online & Classroom Training

Our SMM Training in Chennai will make students learn some of the most in-demand concepts in SMM such as – The Difference Between Web 1.0, Web 2.0 And Web 3.0, How To Use Social Media To Build Your Brand, Social Networking Sites, Understanding Of Corporate Blogs etc. This curriculum will surely make students experts in the concept of SMM in a shorter span of time. Our SMM Course with 100% placement support is curated with the help of leading experts from the IT industry, which makes our SMM Course up-to-date in accordance with the latest trends.

Our SLA Institute is guaranteed to place you in a high-paying Social Media Manager and other related job with help of our experienced placement officers. SLA Institute’s Course Syllabus for SMM covers all topics that are guaranteed to give you a holistic understanding of SMM Course in Chennai.

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Upcoming Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
July 2024
Week days

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
July 2024
Week ends

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

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100% Assistance


Job-Centered Approach


Convenient Hrs


Online & Classroom



This Course Includes

  • FREE Demo Class
  • 0% EMI Loan Facilities
  • FREE Softskill & Placement Training
  • Tie up with more than 500+ MNCs & Medium Level Companies
  • 100% FREE Placement Assistance
  • Course Completion Certificate
  • Training with Real Time Projects
  • Industry-Based Coaching By MNC IT Professionals
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Expected Criteria for Assured Placement

The following criteria help the placement team guide the candidates to get placed immediately after the course completion through SLA Institute.

  • 80% of coursework completion helps us arrange interviews in required companies.
  • 2 or 3 projects to be done for the selected course to ace the technical round effectively.
  • Ensure attending the placement training right from the first day of the selected course.
  • Practice well with resume building, soft skill, aptitude skill, and profile strengthening.
  • Utilize the internship training program at SLA for the complete technical skills.
  • Collect the course completion certificate and update the copy to the placement team.
  • Ensure your performance indicator meets the expectation of top companies.
  • Always be ready with the updated resume that includes project details done at SLA.
  • Enjoy unlimited interview arrangements along with internal mock interviews.
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SLA's Distinctive Placement Approach


Tech Courses


Expert Mentors


Assignments & Projects


Grooming sessions


Mock Interviews



Objectives of SMM Course in Chennai

The primary objective of our SMM Course in Chennai is to make students experts in social media management. This SMM Course will make students grow into successful and most in-demand Social Media Managers and more. SLA Institute’s SMM Course Curriculum is loaded with some of the most useful and rare concepts that will surely give students a complete understanding of SMM. So, some of those concepts are discussed below:

  • The syllabus begins with fundamental concepts like – Understanding Social Media, Why Social Media Is Important For Your Business, How To Use Social Media To Build Your Brand, Overview Of Social Media Goals And Opportunities etc.
  • The syllabus then moves a bit deeper into the SMM Course where students will learn concepts like – Defining Social Networks, Social Networking Sites, Optimizing Content For Social Networking Sites, Social Bookmarking And Its Relevance etc. 
  • The syllabus finally moves to the advanced topics where students will learn – Defining Blogs, Blogging, Creation Of Blogs (Blogspot, WordPress, TypePad, Understanding Of Corporate Blogs, Promotion Of Blogs etc.

Future Scopes for the SMM Course in Chennai

The following are the scopes available in the future for the SMM Course:

Growing Demand for Digital Marketing Expertise: With businesses increasingly moving to digital platforms, there is a rising need for professionals skilled in using social media to connect with audiences, drive traffic, and boost brand visibility.

Diverse Career Pathways: SMM courses equip individuals for roles such as Social Media Manager, Digital Marketing Specialist, Content Creator, Community Manager, Influencer Marketing Manager, and more, spanning various industries.

AI and Data Analytics Integration: The future of SMM is likely to involve deeper integration with AI and data analytics. Professionals who can leverage AI tools for social media automation, personalized targeting, and predictive analytics will be highly sought after.

Emerging Platforms and Technologies: Constant emergence of new social media platforms and technologies offers SMM specialists opportunities to innovate and reach diverse audiences. Keeping abreast of trends and mastering new tools will be critical.

Prerequisites for learning SMM Course in Chennai

SLA Institute does not demand any prerequisites for any course at all. SLA Institute has courses that cover everything from the fundamentals to advanced topics so whether the candidate is a beginner or an expert they will all be accommodated and taught equally in SLA Institute. However having a fundamental understanding of these concepts below will help you understand the SMM better, However it is completely optional:

  • Familiarity with Social Media Platforms: Understanding major platforms like Facebook, Instagram, Twitter, LinkedIn, and others is essential. This includes knowledge of their functionalities, user demographics, and typical content types.
  • Basic Computer Proficiency: Being adept at using computers, navigating the internet, and utilizing common software applications such as word processors, spreadsheets, and email clients is crucial.
  • Foundational Digital Marketing Understanding: Familiarity with concepts such as SEO, PPC advertising, content marketing, email campaigns, and analytics is important. These concepts provide a framework for integrating social media strategies into broader marketing initiatives.
  • Adaptability and Curiosity: Given the rapid evolution of the digital landscape, being adaptable to changes in social media platforms, algorithms, and industry trends, as well as maintaining curiosity to explore new tools and methodologies, are valuable traits for success in SMM.

Our SMM Course in Chennai is fit for:

  • Students eager to excel in SMM
  • Professionals considering transitioning to SMM careers
  • IT professionals aspiring to enhance their SMM skills
  • Social Media Managers enthusiastic about expanding their expertise
  • Individuals seeking opportunities in the SMM field.

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Job Profile for SMM Course in Chennai

After finishing the SMM Course in Chennai, students will be placed in various organizations through SLA Institute. This section will explore the various range of job profiles in which students can possibly be possible be placed as in the SMM sector:

  • Social Media Manager: Responsible for overseeing company social media accounts, developing strategies, creating content calendars, monitoring engagement metrics, and optimizing campaigns to boost brand visibility and interaction.
  • Digital Marketing Specialist: Focuses on leveraging social media platforms alongside other digital marketing channels to achieve marketing goals. They devise integrated campaigns, analyze data, and refine strategies to drive traffic and conversions.
  • Content Creator/Manager: Creates and oversees engaging content across social media platforms, encompassing posts, graphics, and videos aligned with brand identity to attract and retain followers.
  • Influencer Marketing Specialist: The SMM Course will turn students into a popular Influencer Marketing Specialist who identifies and collaborates with influencers to endorse products or services, negotiating partnerships, monitoring campaign performance, and leveraging influencer reach to enhance brand credibility.
  • Community Manager: The SMM Course will make students into Community Managers who engage with social media audiences by responding to comments, messages, and reviews, nurturing relationships, addressing inquiries, and fostering a cohesive brand community.
  • Social Media Analyst: The SMM Course will turn students into successful Social Media Analysts who will analyze social media metrics and data to assess campaign effectiveness, offering insights into audience behavior, engagement trends, and performance metrics to support data-driven decision-making.
  • Paid Media Specialist: SLA Institute will transform students into Paid Media Specialist who Manage paid advertising campaigns on platforms like Facebook Ads and LinkedIn Ads, setting campaign objectives, targeting specific demographics, optimizing ad performance, and analyzing ROI to maximize effectiveness.
  • SEO Specialist: SLA Institute provides students with enough resources that they will turn into successful SEO Specialists who optimize social media content and profiles for search engines to enhance organic visibility, collaborating with content creators and digital marketers to align social media efforts with SEO best practices.
  • Digital Strategist: SLA Institute will provide students with all the resources that they will end up becoming a successful Digital Strategist who develops comprehensive digital marketing strategies with a focus on social media optimization, integrating market trends, competitor analysis, and audience insights to craft plans aligned with business objectives.

SMM Course Syllabus

Download Syllabus

SLA Institute’s SMM Course Syllabus comes with 100% placement support so students will be guaranteed a placement in an esteemed organization. In addition to that the SMM Course Syllabus is also carefully curated with the help of leading professionals and experts from the IT industry with so many hours invested in it. So, everything that our students learn in the SMM course is fully up-to-date to the current trends in the IT industry, which increases their chances of getting employed.

SMM – Introduction
  • Understanding Social Media
  • Why Social Media Is Important For Your Business
  • How To Use Social Media To Build Your Brand
  • Overview Of Social Media Goals And Opportunities
  • How To Gather Feedback About Your Customers Through Social Media
  • Understanding Your Social Media Options
  • The Difference Between Web 1.0, Web 2.0 And Web 3.0
  • Intro To Social Media Tools And Applications In Business
  • Social Media Optimization Overview
  • Social Media Optimization Techniques
  • Search Engine Guidelines
Social Networks
  • Defining Social Networks
  • Social Networking Sites
  • Optimizing Content For Social Networking Sites
  • Social Bookmarking And Its Relevance
  • Finding And Following “Tribes” In Online Social Networks
  • FAQ
Blogs / Micro-Blogs for Business
  • Defining Blogs, Blogging
  • Creation Of Blogs (Blogspot, WordPress, TypePad
  • Understanding Of Corporate Blogs
  • Promotion Of Blogs
  • How To Meet The Challenges You’ll Face In Starting Your Own Blog
  • How To Implement Best Practices, Including Tips For Grabbing Attention And Tactics To Avoid
  • How To Craft The Perfect Pitch To Get Your Message Heard  And Shared By Other Bloggers
  • What Makes A Corporate Blog Successful, And Examples Of Blogs Done Right
  • Onitoring And Analyzing Blogs
  • Blog Comments And Blog Creation
  • Link Wheel Creation Through Several Blogs

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Project Practices on SMM Training

Project 1Social Media Audit and Strategic Planning

Conduct a thorough audit of a company’s current social media presence. Develop a strategic plan that includes goals, analysis of target audience, content scheduling, posting frequency, and metrics for measuring success.

Project 2Content Development and Curation

Create compelling content tailored for diverse social media platforms (e.g., Facebook, Instagram, Twitter). This involves crafting posts, designing visuals or videos, and utilizing tools such as Canva or Adobe Creative Suite.

Project 3Management of Social Media Campaigns

Strategize and execute social media campaigns with specific objectives such as enhancing brand visibility, driving traffic to websites, or promoting new products/services.

Project 4Engagement and Community Building

Actively interact with the audience by responding to comments, messages, and reviews. Implement strategies to foster positive interactions, resolve customer queries promptly, and cultivate brand loyalty.

The Placement Process at SLA Institute

  • To Foster the employability skills among the students
  • Making the students future-ready
  • Career counseling as and when needed
  • Provide equal chances to all students
  • Providing placement help even after completing the course

SMM Course FAQ

What metrics are crucial for assessing the effectiveness of social media campaigns?

Key metrics such as engagement rate (likes, comments, shares), reach (number of users who view content), conversion rate (actions like clicks or sign-ups), and ROI (Return on Investment) are fundamental for evaluating SMM campaign success.

How do social media analytics tools contribute to optimizing marketing strategies?

Tools like Facebook Insights, Instagram Analytics, and Twitter Analytics provide insights into audience demographics, engagement trends, and content performance. This data enables marketers to refine strategies, customize content, and allocate resources effectively.

What strategies constitute effective social media content creation?

Effective social media content is tailored to platform dynamics and audience preferences, visually compelling, and consistent with brand identity. It includes clear CTAs, relevant hashtags, and optimization for seamless mobile viewing experiences.

In what ways can paid advertising on social media platforms elevate marketing efforts?

Paid advertising enables precise audience targeting, enhances content reach, and drives traffic to designated webpages. Marketers leverage features like detailed demographic targeting, A/B testing, and analytics to optimize ad campaigns and maximize ROI.

How many branches does SLA Institute currently have?

Currently SLA Institute has two branches one is in OMR, Navalur and another is in K.K. Nagar.

Does the SLA Institute accept all types of payments?

Yes, SLA Institute accepts payments in the form of cash, card, cheques and EMI with 0% interest.

How long will it take to learn SMM?

SLA Institute can make students learn SMM in 1-2 months.

Is it easy to learn SMM?

Learning Social Media Marketing (SMM) varies in complexity based on familiarity with digital marketing concepts, social media platforms, and adaptability to evolving trends; success depends on staying updated, experimenting with strategies, and applying concepts effectively. No matter the circumstances, SLA Institute will make sure that students understand the concept and stay aware of the trends in SMM.

On Average Students Rated The SMM Course 4.90/5.0

I wanted to learn both SMO and SMM from a good training institute. I learned about SLA Institute and joined there. The trainer explained the subtle differences between SMO and SMM with precision. We were also made to do lot of assignments which was an enriching experience.


I enrolled in SLA Institute for SMM training. The trainer cleared all my queries regarding SMM and made us understand the relevance of it in the present digital world. The project-oriented training was very useful to me


I am really happy with the outcome of SMM training from SLA Institute. Kudos to the trainer and placement institute for molding my skills throughout the course.


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