Software Training Institute in Chennai with 100% Placements – SLA Institute

Easy way to IT Job

SMO Course in Chennai

Live Online & Classroom Training

Our SMO Training in Chennai will make students learn some of the most in-demand concepts in SMO such as – SMO Basics, Search Engines, Social Media Marketing, Facebook Marketing, Video Marketing, Google Analytics, Online Advertising, Email Marketing, E-commerce etc. This curriculum will surely make students experts in the concept of SMO in a shorter span of time. Our SMO Course with 100% placement support is curated with the help of leading experts from the IT industry, which makes our SMO Course up-to-date in accordance with the latest trends.

Our SLA Institute is guaranteed to place you in a high-paying Digital Marketing related job with help of our experienced placement officers. SLA Institute’s Course Syllabus for SMO covers all topics that are guaranteed to give you a holistic understanding of SMO Course in Chennai.

Book a Free Demo
Have Queries? Ask our Experts

+91 86818 84318

Upcoming Batches

Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
July 2024
Week days

2 Hours Real Time Interactive Technical Training 

1 Hour Aptitude 

1 Hour Communication & Soft Skills

(Suitable for Fresh Jobseekers / Non IT to IT transition)

Course Fee
July 2024
Week ends

4 Hours Real Time Interactive Technical Training

(Suitable for working IT Professionals)

Course Fee

Save up to 20% in your Course Fee on our Job Seeker Course Series

Learn More

Quick Enquiry


100% Assistance


Job-Centered Approach


Convenient Hrs


Online & Classroom



This Course Includes

  • FREE Demo Class
  • 0% EMI Loan Facilities
  • FREE Softskill & Placement Training
  • Tie up with more than 500+ MNCs & Medium Level Companies
  • 100% FREE Placement Assistance
  • Course Completion Certificate
  • Training with Real Time Projects
  • Industry-Based Coaching By MNC IT Professionals
Let's Get Started

Expected Criteria for Assured Placement

The following criteria help the placement team guide the candidates to get placed immediately after the course completion through SLA Institute.

  • 80% of coursework completion helps us arrange interviews in required companies.
  • 2 or 3 projects to be done for the selected course to ace the technical round effectively.
  • Ensure attending the placement training right from the first day of the selected course.
  • Practice well with resume building, soft skill, aptitude skill, and profile strengthening.
  • Utilize the internship training program at SLA for the complete technical skills.
  • Collect the course completion certificate and update the copy to the placement team.
  • Ensure your performance indicator meets the expectation of top companies.
  • Always be ready with the updated resume that includes project details done at SLA.
  • Enjoy unlimited interview arrangements along with internal mock interviews.
Have Queries? Ask our Experts

+91 88707 67784

SLA's Distinctive Placement Approach


Tech Courses


Expert Mentors


Assignments & Projects


Grooming sessions


Mock Interviews



Objectives of SMO Course in Chennai

The primary objective of our SMO Course in Chennai is to make students experts in digital marketing. This SMO Course will make students grow into successful and most in-demand Digital Marketing Specialists and Social Media Managers and more. SLA Institute’s SMO Course Curriculum is loaded with some of the most useful and rare concepts that will surely give students a complete understanding of SMO. So, some of those concepts are discussed below:

  • The syllabus first begins with fundamental and introductory concepts such as – Introduction to SMO, Software architecture of SMO, Comparing SMO with other Technology, Terms and acronyms etc.
  • The syllabus then moves a bit deeper into the SMO, where students will learn about – Social Media Marketing, Google Analytics, Banner Ads, Targeting Ads on app, Targeting Ads via Search Engine etc.
  • The syllabus then moves to the advanced topics such as- Setting up lists & web form, Improving ROI using A/B Testing, Quttera, Webroot, Sucuri,  Immuni WebScan,  VirusTotal, Top Ecommerce website around the world & it’s scenario in India etc.

Future Scopes for SMO Course in Chennai

The following are the scopes available in the future for the SMO Course:

  • Increased Demand for Social Media Experts: Businesses across industries increasingly value a robust social media presence. Consequently, there is a growing need for proficient SMO professionals who can adeptly manage and optimize social media platforms.
  • Opportunities in Digital Marketing Agencies: Many digital marketing firms specialize in comprehensive services, including SMO. Proficiency in SMO is valuable for roles within these agencies, catering to diverse clientele.
  • Corporate Roles: Major corporations maintain dedicated social media teams or digital marketing departments. They actively seek SMO specialists to bolster their brands’ online visibility, engage with audiences, and drive marketing initiatives.
  • Global Engagement: Social media platforms offer unprecedented global reach. SMO specialists adept in localizing content and engaging with diverse cultures excel in resonating with international markets.

Prerequisites for learning SMO Course in Chennai

SLA Institute does not demand any prerequisites for any course at all. SLA Institute has courses that cover everything from the fundamentals to advanced topics so whether the candidate is a beginner or an expert they will all be accommodated and taught equally in SLA Institute. However having a fundamental understanding of these concepts below will help you understand the SMO better, However it is completely optional:

  • Familiarity with Social Media Platforms: Understanding major platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube is crucial. This involves knowing their functionalities, user demographics, and the types of content typically shared on each.
  • Basic Computer Expertise: Being comfortable with using computers and navigating the internet is essential. Proficiency in tasks such as web browsing, email communication, and file management is important for leveraging SMO tools effectively.
  • Foundation in Digital Marketing: Knowledge of digital marketing fundamentals such as SEO, PPC advertising, content marketing, and email marketing provides context for integrating SMO into broader marketing strategies.
  • Analytical Abilities: Interpreting social media analytics is crucial for assessing the impact of SMO strategies. Basic analytical skills help in evaluating metrics such as engagement rates and reach to optimize social media campaigns effectively.

Our SMO Course in Chennai is fit for:

  • Students eager to excel in SMO
  • Professionals considering transitioning to SMO careers
  • IT professionals aspiring to enhance their SMO skills
  • Digital Marketing Specialists enthusiastic about expanding their expertise
  • Individuals seeking opportunities in the SMO field.

Achieve Your Goals With SLA

SLA builds your future with comprehensive coursework and unparalleled placement support.
Register For Free Demo

Job Profile for SMO Course in Chennai

After finishing the SMO Course in Chennai, students will be placed in various organizations through SLA Institute. This section will explore the various range of job profiles in which students can possibly be possible be placed as in the SMO sector:

  • Social Media Manager: The SMO Course makes students into productive Social Media Manager who will be responsible for overseeing an organization’s social media presence. They handle content creation, audience engagement, campaign management, and performance analysis to optimize strategies.
  • Digital Marketing Specialist: The SMO Course will create successful Digital Marketing Specialists who will focus on utilizing social media alongside other digital channels (SEO, PPC, content marketing) to achieve marketing objectives. They develop and execute integrated digital campaigns aimed at enhancing brand visibility and driving traffic.
  • Social Media Analyst: The SMO Course has the potential to turn students into skilled Social Media Analysts as well who will analyze social media metrics and data to assess campaign effectiveness. They offer insights and recommendations based on data analysis to enhance engagement, expand reach, and improve overall performance across social platforms.
  • Content Creator/Manager: SLA Institute will train students into becoming skilled Content Creators/Managers – the one who designs and manages content tailored specifically for social media platforms. They craft compelling posts, videos, and graphics that align with brand identity and goals, maximizing their impact.
  • Community Manager: SLA Institute also has the capacity to turn students into Community Managers who engage with a brand’s online community, responding to comments, messages, and reviews. They cultivate positive relationships, address customer inquiries, and foster brand loyalty through proactive community management.
  • Influencer Marketing Manager: SLA Institute will also make students into successful Influencer Marketing Manager- the one who collaborates with influencers to develop and execute marketing initiatives leveraging their influence. They identify suitable influencers, negotiate partnerships, and monitor campaign performance to achieve marketing goals.
  • Digital Strategist: Develops comprehensive digital marketing strategies integrating social media optimization. They analyze market trends, consumer behavior, and competitor strategies to devise effective plans aligned with business objectives.
  • E-commerce Specialist: Focuses on utilizing social media platforms to drive sales and enhance online visibility for e-commerce ventures. They create targeted campaigns, optimize product listings, and engage with customers to stimulate conversions.
  • SEO Specialist: Optimizes social media content and profiles to improve visibility and search engine rankings. They collaborate with content creators and digital marketers to ensure content aligns with SEO best practices and enhances discoverability.

SMO Course Syllabus

Download Syllabus

SLA Institute’s SMO Course Syllabus comes with 100% placement support so students will be guaranteed a placement in an esteemed organization. In addition to that the SMO Course Syllabus is also carefully curated with the help of leading professionals and experts from the IT industry with so many hours invested in it. So, everything that our students learn in the SMO course is fully up-to-date to the current trends in the IT industry, which increases their chances of getting employed.

Social Media Optimizaion
  • Introduction to Social Media and network Channels
  • Facebook Account Setup
  • Initial Setup Facebook Fan Page
  • Increase Facebook Friends
  • Create Facebook Photo Album
  • Facebook Video Uploads
  • Join Group and Interaction
  • Increase Post Likes, Comment & Shares
  • Design facebook Cover Page
  • Weekly Status Updates
  • Facebook Photo Album
  • Facebook Video Uploads
  • Facebook Campaign Creation & Management
  • Third Party Tool Integration
  • Twitter Account Setup
  • Twitter Page Creation
  • Twitter Regular Updates
  • Design Twitter Background Image
  • Twitter Account Creation
  • Custom Twitter Background
  • Linkedin Profile Creation
  • Regular Updates
  • Monthly Linkedin Profile Updates
  • Join Group and Interaction
  • Add Connections
  • LinkedIn Personal Profile
  • LinkedIn Company Page Creation
  • LinkedIn premium account
  • Google+ Account Set-Up
  • Creation of Google+ Brand Page
  • Google +1 Votes on Posts
  • Google+ Followers
  • Post Regular Updates
  • Join Community and Interaction
  • Design Google+ Cover Image
  • Response Management
  • Create brand page
  • Pinterest Account Creation
  • Create Board
  • Uploading Pins on Boards
  • Pinterest Followers
  • Following Relevant Pinners
  • Re-pinning of Relevant Content
  • Sourcing of Pin Board Content
  • Pinterest Profile Content Writing
  • Pinboard Creation
  • Youtube Channel Creation
  • Upload Videos with Keywords & Content
  • Promote Videos and Increase Viewers?
  • YouTube Channel Creation
  • YouTube Channel Custom Background
  • YouTube Channel Profile Content Writing
  • Submission of Client Provided Videos
  • Stumbleupon Profile Creation
  • Increase Followers
  • Bookmark Targeted Landing Pages
Social Media Marketing
  • Overview of Social Media Marketing
  • Benefits of Social Media Marketing
  • Latest Stats and Trends about Social Media (Global & India)
  • Orientation to Facebook Brand Pages
Implementing Facebook Marketing Strategy
  • Facebook engagement Overview
  • Facebook Applications for Fan Growth and Engagement
  • Creating Brand Ambassadors on Facebook
  • From Objectives to ROI
  • Competitive Research
  • Demographics Research
  • Analysing Customer Interest
  • Strategy Presentation by Participants
Facebook Advertising
  • Types of Facebook Ads ( Objectives)
  • Increasing CTR
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Budget and Bid Analysing
  • Implementing Twitter Marketing Strategy
  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Want to learn with a personalized course curriculum?

Project Practices on SMO Training

Project 1Developing a Social Media Strategy

Craft a comprehensive social media strategy tailored for either a hypothetical or real business. This involves defining target audience demographics, setting clear goals (such as increasing engagement or driving website traffic), selecting appropriate platforms, and outlining content themes and posting schedules.

Project 2Optimizing Social Media Profiles

Enhance the visibility and engagement of social media profiles (e.g., Facebook Page, Instagram Business Profile, LinkedIn Company Page). Tasks include updating profile information, incorporating relevant keywords, using high-quality visuals, and ensuring brand consistency.

Project 3Creating Content and Building a Calendar

Create a structured content calendar for a defined period (e.g., one month) aligned with the social media strategy. Develop diverse content types, including posts, videos, and infographics, that resonate with the brand’s voice and objectives. Incorporate effective captions, hashtags, and calls to action (CTAs).

Project 4Executing Engagement Campaigns

Design and implement an engagement campaign aimed at boosting interactions (such as likes, comments, and shares) on social media posts. Strategies may involve user-generated content (UGC), contests, polls, or collaborations with influencers to encourage active participation.

The Placement Process at SLA Institute

  • To Foster the employability skills among the students
  • Making the students future-ready
  • Career counseling as and when needed
  • Provide equal chances to all students
  • Providing placement help even after completing the course

SMO Course FAQ

What metrics are typically used to gauge the effectiveness of social media optimization campaigns?

Metrics such as engagement rate (likes, comments, shares), reach (number of unique users who viewed the content), conversion rate (user actions like clicks or sign-ups), and follower growth are commonly employed to evaluate the success of SMO campaigns.

How can social media analytics tools be effectively utilized to enhance SMO strategies?

Social media analytics tools such as Facebook Insights, Instagram Analytics, and Twitter Analytics provide valuable insights. Utilize these tools to monitor performance metrics, spot trends, understand audience behavior, and employ data-driven tactics to refine content and engagement approaches.

What strategies are recommended for optimizing social media profiles to increase visibility and engagement?

Enhance social media profiles by incorporating relevant keywords in descriptions and usernames, using high-quality images or logos that reflect brand identity, maintaining consistent branding across all platforms, including links to websites or other social profiles, and regularly updating profile information to reflect current promotions or offerings.

How can user-generated content (UGC) be effectively integrated into SMO campaigns?

User-generated content is a potent tool in SMO. Encourage users to generate and share content related to your brand through initiatives such as contests, hashtags, or testimonials. Repurpose UGC across your social media posts to build authenticity, foster community engagement, and attract new followers.

Does SLA Institute provide an EMI option when doing payment?

Yes, SLA provides EMI in payments with 0% interest.

How many branches does the SLA Institute have?

The SLA Institute has 2 branches currently one is OMR,Navalur and another is in K.K.Nagar.

Is it easy to learn SMO?

Learning the fundamentals of SMO can be easy and having a good grasp on the basics will surely make the learning of the advanced concepts easy. In any case, the trainers in SLA Institute will teach students in a manner that’ll be easy to understand.

How long will it take to learn SMO?

Generally, it takes about 1-2 months to learn the SMO Course in Chennai.

On Average Students Rated The SMO Course 4.90/5.0

Everyone generally wants to learn SEO, but I wished to gain knowledge about SMO. I enrolled in SLA Institute for SMO training and learned a lot. Happy that there is a dedicated course for SMO here. I also understood the importance of SMO in the present world.


The course for SMO at SLA Institute was very rewarding because I got to work on live projects. It made me understand what will work on the real scenario. We were given lot of assignments and were also made to explore the subject thoroughly


I am really thankful to SLA Institute for the SMO training. I learned about SMO and its uses and how it is impacting digital marketing. The sessions were highly informative and the placement team also supported me very well


What are you Waiting For?

Click the Button Below and get started on taking the next step in your career!
Let's Get Started

Just a minute!

If you have any questions that you did not find answers for, our counsellors are here to answer them. You can get all your queries answered before deciding to join SLA and move your career forward.

We are excited to get started with you

Give us your information and we will arange for a free call (at your convenience) with one of our counsellors. You can get all your queries answered before deciding to join SLA and move your career forward.